Job Description:

Copywriter

Bupa Place, Salford Quays (M50 3SP) / Hybrid – 3 days WFH

Permanent
Full Time (37.5 Hours)

Up to £41k Depending on Experience + Excellent Benefits

We consider all types of flexibility, including locations, hours and working patterns.

Working in our UK support functions you’ll play a key part in helping our customer facing colleagues deliver exceptional standards of customer service and patient care. No matter your role, you’ll have an opportunity to do work that matters. Making a difference to the lives of our customers each and every day.

The role

As a Copywriter you will create and write compelling marketing campaigns, customer journeys and experiences. You will deliver the Bupa story for our customers through a breadth of channels.

Copywriters are responsible for initiating and delivering creative solutions to problems, Writing content that is engaging, compelling and accessible across multiple business units and channels.

From long-form digital brochures to succinct and powerful headlines, you'll use your excellent written communication skills to deliver creative that both meets customer needs and commercial objectives.

You’ll help us make health happen by

• Be able to solve creative problems of all sizes, from optimising a single sentence to planning out and developing a complex customer email journey.
• Be comfortable using evidence, data and research to continually optimise communications and customer journeys.
• Be committed to developing and owning a brand style that extends across everything Bupa does.
• Be comfortable building relationships with multiple stakeholders, sharing ideas, working collaboratively and using constructive criticism to get to the most effective solution.
• Work in an agile way, iterating to achieve excellence.
• Use appropriate software to bring ideas to life and deliver campaigns.
• Use workflow management tools to prioritise and manage your own workload

Key Skills / Qualifications needed for this role

• Writing skills - You are an experienced and adaptable writer used to writing for different audiences and channels. You're comfortable initiating and writing to wireframes and layouts. Exemplary grammar and proof-reading skills are a given for you.
• Creative and strategic thinking - It's second nature to you to think creatively and strategically about products and promotions. Using insight, you develop innovative and well-thought through concepts that bring propositions to life.
• Agile working - You are aware of and understand agile methodology and can apply an agile mindset to your work. You can work in a fast-paced, evolving environment and use an iterative and flexible approach to enable rapid delivery.
• Stakeholder relationship management - You have a good working relationship with stakeholders and you work to understand their needs. You feel comfortable asking them questions and involving them in your process, you understand the value this brings to the end product.
• User-centred content design - You design copy and content to meet user needs and make complex language and processes easy to understand. You can present the right information in the right format for users' needs. You write in plain language and understand accessibility requirements.
• Team ethic - You are committed to the overall output of your project squad or team, working together seamlessly with graphic designers, motion designers, artwork, UX, UI and Content specialists to deliver joined up solutions and consistent customer experiences.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

As a Disability Confident employer, we offer a guaranteed interview for every disabled applicant who meets the minimum criteria for the job. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

PR , Marketing & Brand

Locations:

Bupa Place