• Job Description

  Req#: 852709

  Requisition ID: 852709
  Position:Full-Time

  We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
  

  With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.

  Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.

  GENERAL FUNCTION

  The Sr. Marketing Manager leads the media strategy, tactical planning, measurement and performance for one or more retail brands to deliver effective marketing communications plans that drive media ROI, brand equity, traffic, and sales. The Sr. Marketing Manager leverages market mix modelling, attribution analysis and other analytic tools to deeply understand and drive optimization of media ROI.

  MAJOR DUTIES AND RESPONSIBILITIES

  • Serves as the media investment decision maker, leads media strategy and tactical planning for retail brands.
  • Drives media ROI, brand equity, traffic, and sales by developing and delivering effective marketing communications plans.
  • Takes accountability for all paid media investment decisions.
  • Acts as a relationship leader, both for internal and external business partnerships.
  • Leads and manages day-to-day interactions with global and regional stakeholders to ensure best-in-class media principles, guidelines and investments are made.
  • Manages external media agency relationships to ensure campaign performance and executions are optimized towards business goals.
  • Leads alignment, measurement and impact of total funnel spend between agency partners.
  • Takes ownership for leading the media planning process among internal and external brand and agency stakeholders.
  • Manages monthly agency billing and error resolution with Luxottica SAP system and agency billing team.
  • Sets up and manages PORs for each vehicle within each campaign.
  • Manages reconciliation (monthly, quarterly, and annually) and budget forecast.
  • Partners with internal teammates on media data inputs, reviews, and presentations.
  • Promotes media learnings and best practices across the Luxottica organization.
  • Proactively provides breakthrough and measureable media opportunities and develops POVs for brand.

  BASIC QUALIFICATIONS

  • Bachelor’s degree in Marketing or related
  • 8+ years of experience with a mix of marketing, media and analytics
  • Strong communication skills both written and verbal
  • Ability to manage deadlines
  • Ability to work across functional teams in a highly matrixed environment

  PREFERRED QUALIFICATIONS

  • MBA
  • Managing complex business model and multichannel media

  Pay Range: 111,038.80 - 173,578.00

  Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

  Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.

  We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.

• About the company

  Luxottica is a leader in the design, manufacture and distribution of fashion, luxury, sports and performance eyewear. Its portfolio includes proprietary brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples, Alain Mikli and Arnette, as well as over 20 licensed brands, including some of the most well-known and prestigious names in the global fashion and luxury industries.

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