• Job Description

  Req#: JR-54213

  Job Summary:

  JOB DESCRIPTION – Creative Director

  Location: US NY | US CA

  Division: Category & Partnerships

  Line Manager: Senior Vice President, North America Marketing

  Contract Terms: Full-time/Regular

  THE TEAM

  Ticketmaster, part of Live Nation Entertainment is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, ecommerce, and artist management. The Ticketmaster Marketing team drives fan-centric initiatives via Content, Product Marketing, Partnerships, CRM, and Performance Marketing channels, creating campaigns to retain existing fans, acquire new fans and ultimately drive sales.

  THE JOB

  This is an excellent opportunity for a Creative Director to join the North America Marketing leadership team. In this role, you’ll take the lead in developing breakthrough creative ideas to support brand and product marketing initiatives, develop new social media strategy and content plan, and oversee community management across social channels. You will play a key role in shaping the brand narrative for Ticketmaster in the US and ensure impactful fan-facing communication with consistent tone of voice for the brand. You will have a passion for creative development, design, and extensive experience with social media both organic as well as paid social campaigns. As the Head of Creative, you will provide direct management of the Social, Creative and Community Management and be responsible for generating content across all marketing and media channels.

  We’re looking for an energetic and dynamic thinker and motivator who has a strong mix of creative and marketing acumen. You’ll bring high level thought leadership and storytelling skills that combines commercial goals and assets with what’s happening in sports, music, and popular culture to solve brand’s business challenges in collaboration with the larger Marketing team and Marketplace Org.

  You will lead a team of Creative designers, social and community managers and work closely with the rest of the Marketing team, internal stakeholders, and senior leaders.

  BENEFITS & PERKS

  Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

  • HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
  • YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
  • WEALTH: 401(k) program with company match, Stock Program Reimbursement
  • FAMILY: New parent programs & support including caregiver leave and infertility support
  • CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
  • OTHERS: Volunteer time off, crowdfunding network

  WHAT YOU WILL BE DOING

  • Creative lead for content strategy and execution across all marketing channels for Ticketmaster across North America.

  • Hands on creative concepting, asset development, and creative process management across Web, App, Social, and all Marketing collateral.
  • Ownership of creative message, fan engagement and asset production across brand marketing, product marketing, and category marketing campaigns
  • Present and facilitate strategic design discussions to senior executives and build strong connections with marketing leaders and other design leads in the organization to ensure the Creative team can support stakeholders effectively
  • Design new social media strategy including influencer strategy and community management with support from agency
  • Collaboration with in-house Media Strategy & Planning on channel strategy and asset optimization
  • Support creative needs of the larger Ticketmaster organization including Concerts and Client Marketing
  • Develop career growth plans, identify, and facilitate new areas of growth and training opportunities for the design team to support ongoing learning.
  • Curate creative best practices and elevate creative excellence
  • Develop processes and identify opportunities for improvements that drive quality and efficiency to help designers accomplish more.
  • Direct the production of creative outputs in-house or in collaboration with external agencies
  • Work with external agencies to develop creative concepts including management of budget to ensure effective roll out of campaigns

  WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

  • 10+ years of experience as a Designer at an agency or marketing department
  • 5+ years of experience as a Design Lead/Manager.
  • A degree in an Art discipline is preferred.
  • A portfolio of personal and team design work including design process and business success.
  • Experience building and leading medium-sized teams.
  • Experience leading highly visible design projects with a high number of stakeholders involved.
  • Strong creative vision with commercial/business acumen
  • Proven success developing and pitching impactful and effective creative concepts
  • Depth of experience across:
    • Creative direction
    • Client facing presentations at a senior level – the ability to articulate what makes effective and impactful work and how it meets brand objectives
    • Social Media Strategy and Content Execution
    • Community Management
    • Project management
  • Knowledge of and passion for sports, music and/or popular culture, marketing trends, tech and digital/social media
  • Understanding of the creation of integrated campaigns across all marketing channels from digital, social media, paid and earned media (secondarily, offline channels such as traditional TV, Radio, OOH)

  YOU (BEHAVIORAL SKILLS)

  The ideal candidate is a high-energy, strategic, and highly creative individual, possessing a strong sense of urgency with a track record of success. Ability to think big, framing designs in the context of the broader fan experience, and comfortable diving deep into the details.

  • Imaginative. Brave. Resilient
  • Strong team management skills and cross functional collaboration

  • Dynamic and inspirational; can maximize the talent of the team

  • Enthusiastic, confident, and able to communicate at all levels
  • Strong storytelling and creative skills
  • Ability to work effectively as part of a team
  • Good time management skills with an ability to plan and prioritise competing work demands
  • Excellent verbal and verbal communications skills
  • Demonstrate creativity and innovation in a business context relevant to the role

  • A highly motivated individual who takes pride in delivering work to the highest standard of excellence

  LIFE AT TICKETMASTER

  We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

  Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

  We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

  Our work is guided by our values:

  Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

  Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

  Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

  Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

  EQUAL EMPLOYMENT OPPORTUNITY

  We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

  
  Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

  We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

  We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

  HIRING PRACTICES
  The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

  Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

  The Expected Compensation For This Position Is
  
  $140 USD - $175 USD
  

  Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Salary Transparency in Job Advertisements Law. It is estimated based on what a successful applicant might be paid. Similar positions will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the Law, a potential new employee’s salary history will not be used in compensation decisions.

  #LI-VL1 #LI-Hybrid #LI-Remote

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  The expected compensation for this position in California is:

  $140,000.00 USD - $175,000.00 USD

  The expected compensation for this position in New York City is:

  $140,000.00 USD - $175,000.00 USD

  The expected compensation for this position in Westchester is

  $140,000.00 USD - $175,000.00 USD

  **Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law and the New York Salary Transparency in Job Advertisements Law . It is estimated based on what a successful California or New York City applicant might be paid. It assumes that the successful candidate will be in California or New York City or perform the position from California or New York City. Similar positions located outside of California or New York City will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California and NYC Laws, a potential new employee’s salary history will not be used in compensation decisions.

• About the company

  Live Nation Entertainment, Inc is an American global entertainment company, founded in 2010, following the merger of Live Nation and Ticketmaster.

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