Sunwing Travel Group
CRM Specialist, Marketing
This job is now closed
Job Description
- Req#: o8B4nfwU?nl=1
- Hybrid Work Opportunities
- Great travel perks!
- Goodlife Corporate Discount
- Comprehensive benefits package
- RRSP Matching Program
- Growth opportunities
- Free Parking
- Open concept, collaborative workspace
- Fresh Cafu00E9 with delicious snacks and meals at a subsidized price!
- Opportunity to give back through our social responsibility initiatives
- See for yourself! u00A0 @sunwinglife
- Schedule and maintain the calendar of ad hoc digital campaigns across all direct channels (email, app, personalization)
- Contribute to the planning, implementation and monitoring of automated journeys and life-cycle based campaigns across all channels
- Coordinate with internal stakeholders to ensure campaign creation and execution are delivered on time and with minimal executional issues
- With support of the Manager, CRM Marketing, contribute to campaign messaging, segmentation and personalization tactics based on a solid understanding of business and campaign level objectives
- Coordinate execution of cooperative marketing activities to ensure all digital direct marketing commitments are fulfilled
- Support campaign testing plans, ensuring requirements are implemented across all relevant channels
- Contribute to and implement campaign briefs across all digital direct channels.
- Liaise with internal stakeholders, including Creative, Communications, Brand and Translation teams, to brief, acquire and traffic all content necessary for digital direct campaigns
- Ensure all content is on brand, supports campaign objectives and is aligned across all channels
- Work closely with Digital Marketing coordinators to support execution of campaigns, playing a key role in quality assurance
- Develop and maintain processes for tracking multi-channel campaign results, both at a campaign and program level
- Identify opportunities to optimize campaign performance with a view to increase conversion and customer lifetime value
- Contribute to the development and communication of Digital Direct business reviews-- weekly, monthly quarterly, annually.
- 1u00A0 - 3 years of CRM experience
- Proven experience in digital marketing, preferably with direct channels such as email
- Ability to maintain a keen attention to detail within a fast paced environment
- Strong English communication skills: French considered an asset
- A customer-centric mindset
- Proficient in MS Office suite and digital collaboration tools
- Ability to manage and prioritize multiple projects simultaneous
Join us in making vacation dreams come true !
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Are you searching for a fun, passionate, travel loving team? u2013Sunwing has the EPIC work culture you have been searching for. We are currently looking for a CRM Specialist, Marketing to join us in making vacation dreams come true . As the CRM Specialist, Marketing you will support the development and implementation of marketing strategies for direct digital channels (email, app, personalization) contributing to acquisition, conversion, retention, and loyalty goals. Working in partnership with Marketing Operations, Brand, Communications and Translation teams, the successful candidate will play a supporting role in the delivery of CRM campaigns, including campaign planning, content development and campaign optimization. The successful candidate will be a self-starter, have a strong attention to detail and the ability to manage multiple project timelines in a high paced environment. The position reports to the CRM Manager and will be located in Toronto, ON. u00A0 Apply now and have your career soar to new heights - under our wing!
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W ork Perks :
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What Youu2019ll Do:
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u00A0 What Youu2019ll Need:
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We are looking for candidates who are EPIC (entrepreneurial, passionate, innovative, and customer-centric) to join our team and help deliver our purpose u201Cpassionate people making vacation dreams come trueu201D.
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We thank all who apply however only those who meet the qualifications will be contacted.
At u00A0 Sunwing, diversity is important to us , follow this link: https://rb.gy/uqytsl to learn about how Diversity and Inclusion has always been, and continues to be, a top priority for us. We are proud that our workforce is made up of passionate people from all experiences and backgrounds. We are also committed to employment equity and to fostering an inclusive, accessible environment. We welcome applications from everyone. We will accommodate all applicants throughout the hiring process. If you are an individual who requires accommodation to apply to this u00A0 position, u00A0 please email u00A0 arozario @sunwing.ca u00A0
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About the company
Sunwing Travel Group is a privately owned travel company headquartered in Toronto, Canada. The group operates an airline, three tour operators, a retail chain, a vacation club and destination management company.
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