Purpose/Mission of the position:

As an expert of Search Engine Marketing, this position holder is responsible for Search Engine Advertising, Social Media Advertising and Search Engine Optimization to attract new customers, generate leads for Festo Sales Team and increase online sales.

Organization fit/Reporting line:

Directly report to Head of Online Business EMEA

Key Accountabilities

• Execute, manage and analyse B2B Search Engine Advertising (SEA) campaigns, to attract new prospects as well as to generate leads and turnover;
• Full responsibility for growing online turnover and conversion rates to achieve maximum ROI, using data analysis and staying on budget;
• Create reports, analyse performance and draw conclusions to optimize paid search campaigns;
• Test new Goolge/LinkedIn/etc features and, if successful, implement throughout EMEA;
• Give input to media specialists for developing and adapting content to EMEA needs;
• Manage further online marketing instruments, tools and channels to support online growth, e.g., Search Engine Optimization (SEO), Social Media ads, Google Shopping, etc.;
• Collaborate with other channels to ensure effective cross-channel strategy and seamless customer journey;
• Close cooperation with data, conversion and Digital Platform Specialist as well as Festo country organizations.

Requirements:

• Degree in Digital Marketing or a quantitative, test-driven field;
• 2 years of proven experience in paid search engine advertising (SEA) and successfully managed campaigns including online customer acquisition;
• Familiar with bid management tools, generating SEA reports as well as A/B and multivariate experiments ;
• Strong analytical and data-driven mindset and ability to consolidate, analyze and visualize information to make decisions the most effective way;
• Good understanding of (digital) customer journey and B2B Personas;
• Familiar with e-business and online marketing, channels, tools, instruments and tactics;
• Likes to be up to date on current trends in online marketing and test new features/tools/etc.;
• Used to work independently and self-motivated;
• Good communication skills and team player in international teams;
• Language: fluent in English is a must (verbal and written), additional languages preferable (Spanish, French, Dutch etc);
• Knowledge in Marketing Automation and Automation Industry would be helpful.