• Job Description

  Req#: R-8578

  SUMMARY

  Want to combine your love for Pets with your passion for data to drive a next wave of growth for a leading digital brand which includes Dogs of Instagram ? The Data Analyst will be responsible for evaluating the impact of integrated marketing campaigns, measuring end-to-end marketing and web performance , key performance indicators (KPI’s) , performing analyses to optimize campaign performance , and visualizing the data, making it easily accessible and digestible to key stakeholders at varying levels

  ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Develops and maintains performance reports and dashboards on website, campaign and funnel performance and reports to stakeholders on a regular cadence. Analyze performance and provide thoughtful recommendations for optimizations.

  • Responsible for tracking, reporting, and analy zing the performance of marketing and web activities, ad-hoc analytic requests, and development and automation of regular reports.

  • Analyzes customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools ( Google Analytics , Tableau etc ), data warehouse (Snowflake) and campaign management software tools.

  • Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.

  • Collaborate with Great Pet Care and media team to analyze marketing campaign performance to grow audiences and revenue across all platforms includ ing but not limited to eCommerce, GreatPetCare.com , i ts associated social media accounts, and @DogsofInstagram .

  QUALIFICATIONS:

  EDUCATION AND/OR EXPERIENCE

  • Bachelor’s degree in marketing, business, statistics/ analytics or related field required

  • 3-5 years of work experience in marketing research, statistical or data analysis

  • Experience growing revenues and measuring media impact metrics required

  • Excellent digital aptitude, significant familiarity with ad ops technology, and affiliate tracking and management tools.

  • Excellent organizational , communication, presentation and analytical skills

  • Experience with analytics systems ( Google Analytics, Tableau and Excel ), SQL and data warehouse s /data visualization familiarity strongly preferred

  • Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC , MAU ) preferred

  • Proven ability in handling concurrent projects with attention to detail and accuracy

  COMPETENCIES (SKILLS AND ABILITIES)

  • Analysis of Marketing Programs

  • Develops, manages, and monitors reporting deliverables across key retail accounts

  • A nalyze and evaluate the performance of marketing campaigns across multiple channels (e.g., display, website , email, social media) to identify trends, opportunities, and areas for improvement

  • Development and Automation of Reporting

  • Develop and maintain KPIs, dashboards and reports to monitor campaign and web performance and provide insights to the media and product team s

  • Utilize various analytics tools to collect, analyze, and interpret data and provide actionable insights

  • Develop dashboards and reports showing a unified view of the consumer data across multiple systems

  • Competitive Analysis

  • Conduct market research and competitor analysis to identify opportunities and trends, as well as to benchmark campaign performance

  PHYSICAL DEMANDS/WORK ENVIRONMENT

  The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Company based in San Diego, but r emote working environment

  • Ability to travel, as needed

  Covetrus is a global animal-health technology and services company dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We are bringing together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine. Covetrus is headquartered in Portland, Maine, with more than 5,500 employees, serving over 100,000 customers around the globe.

  Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

  Covetrus is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

  Jobs that are in Colorado:

  If you are a Colorado applicant, you are eligible to receive information about the salary range and benefits for this role. Please contact recruitment@covetrus.com

• About the company

  Covetrus is a global animal-health technology and services company dedicated to empowering veterinary practice partners to drive improved health and financial outcomes. We’re bringing together products, services, and technology into a single platform that connects our customers to the solutions and insights they need to work best. Our passion for the well-being of animals and those who care for them drives us to advance the world of veterinary medicine. Covetrus is headquartered in Portland, Maine, with more than 5,500 employees, serving over 100,000 customers around the globe. The leading U.S. animal health veterinary distributor (855) 724-3461.

Notice