• Job Description

  Req#: DEMAN008269

  Company Overview:

  Leading with our core values of Quality, Integrity, and Opportunity, MedInsight is one of the healthcare industry’s most trusted solutions for healthcare intelligence. Our company purpose is to empower easy, data-driven decision-making on important healthcare questions. Through our products, education, and services, MedInsight is impacting healthcare by helping to drive better outcomes for patients while reducing waste. Over 300 leading healthcare organizations have come to rely on MedInsight analytic solutions for healthcare cost and care management.

  MedInsight is a subsidiary of Milliman; a global, employee-owned consultancy providing actuarial consulting, retirement funding and healthcare financing, enterprise risk management and regulatory compliance, data analytics and business transformation as well as a range of other consulting and technology solutions.

  Position Summary:

  As a Demand Generation Manager, you will be responsible for developing and executing strategies to drive awareness, interest, and demand for our products and services. You will collaborate closely with marketing, sales, and product teams to create and implement integrated campaigns that generate high-quality leads and ultimately contribute to revenue growth. Your primary objective will be to create and execute marketing campaigns that effectively engage target audiences and engage with them along the buyer journey, moving them through the sales funnel.

  Primary Responsibilities:

  • Develop and execute demand generation strategies to drive awareness, engagement, and demand for our products and services.
  • Collaborate with cross-functional teams, including marketing, sales, and product, to define target audience segments, messaging, and campaign objectives.
  • Create and manage multi-channel marketing campaigns, including email, social media, digital advertising, content marketing, webinars, events, and more.
  • Utilize marketing automation and CRM platforms to manage lead generation, lead nurturing, and lead scoring processes.
  • Analyze campaign performance metrics, track key KPIs, and provide regular reporting and insights to stakeholders.
  • Continuously optimize campaigns based on performance data, market trends, and customer feedback to maximize ROI and drive revenue growth.
  • Conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends.

  • Collaborate with the content team to develop compelling and relevant content assets for demand generation campaigns.
  • Manage relationships with external agencies, vendors, and partners as needed to support demand generation initiatives.
  • Stay up to date with best practices, emerging technologies, and industry developments in demand generation, marketing automation and data analytics.

  Preferred Skills and Experience:

  • Bachelor’s degree in marketing, Business, or related field.
  • 5 years in demand generation, marketing, or related roles, preferably in a B2B environment.
  • Deep understanding of demand generation tactics, including inbound marketing, lead generation, lead nurturing, and marketing automation.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills and the ability to leverage data analytics tools (e.g., Google Analytics, Salesforce B2B analytics, etc.) to translate data into actionable insights.
  • Excellent project management skills with the ability to manage multiple campaigns and priorities simultaneously.
  • Exceptional communication skills, both written and verbal, with the ability to craft compelling messaging and content.
  • Creative thinker with a results-oriented mindset and a track record of driving measurable business outcomes.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
  • Experience working in a startup or high-growth company is a plus.
  • Energetic, optimistic, and hard-working: maintains a can-do attitude and is unrelenting in the pursuit of excellence.

  Compensation and Location:

  • The salary range is $66,000 to $129,000, depending on relevant factors, including but not limited to education, work experience, certifications, location, etc. This role can be located remotely within the U.S.

  What makes this a great opportunity?

  • Join an innovative, high growth company with a solid industry track record
  • Bring your expertise and ideas to directly impact and help build the next generation of MedInsight products and solutions
  • Enjoy significant visibility in your work on a small team and be recognized for your wins
  • Work for a company that values your wellbeing and professional growth, offering a flexible work environment, generous benefits package, and investment in the development of your career

  Milliman Benefits:

  • Medical, dental and vision coverage for employees and their dependents, including domestic partners.
  • A 401(k) plan with matching program, and profit-sharing contribution
  • Employee Assistance Program (EAP)
  • A discretionary bonus program.
  • Paid Time Off (PTO) starts accruing on the first day of work and can be used for any reason; full-time employees will accrue 15 days of PTO per year, and employees working less than a full-time schedule will accrue PTO at a prorated amount based on hours worked.
  • Family building benefits, including adoption and fertility assistance and paid parental leave up to 12 weeks for employees who have worked for Milliman for at least 12 months and have worked at least 1,250 hours in the preceding 12-month period.
  • A minimum of 8 paid holidays
  • Milliman covers 100% of the premiums for life insurance, AD&D, and both short-term and long-term disability coverage.
  • Flexible spending accounts allow employees to set aside pre-tax dollars to pay for dependent care, transportation, and applicable medical needs.

  Equal Opportunity

  All qualified applicants will receive consideration for employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

  This job posting is expected to close on March 21, 2024.

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

  The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

• About the company

  Milliman, formerly Milliman & Robertson, is an international actuarial and consulting firm based in Seattle, Washington.

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