At the Michigan Department of Lifelong Education, Advancement, and Potential, we are laser-focused on improving opportunities and outcomes for Michiganders from preschool to postsecondary. From connecting more families with quality child care and prek programs to making it more affordable to earn a skill certificate or college degree, we are helping more people make it in Michigan.

MiLEAP was created by Governor Whitmer in July 2023 and is the newest department in the State of Michigan. Visit Michigan.gov/MiLEAP to learn more about our work and consider applying to join a team working to make Michigan a better place to grow up, learn, live, work, and play.

As the digital marketing specialist, the position manages all aspects of MiLEAP’s Office of Higher Education (OHE) web pages. In addition, this position is responsible for the oversight of all marketing efforts for MI Student Aid, which includes website, marketing contracts, social media, digital communication, digital toolkits, and marketing publications. The specialist is responsible for highly complex assignments, with considerable impact on stakeholders’ ability to gain access to key information as they prepare financially for postsecondary education. The specialist oversees and maintains various web pages and related outlets, which includes researching, analyzing, reporting and making key decisions on web content and marketing strategy in accordance with the OHE goals and objectives, as well as ensuring compliance with the Americans with Disabilities Act (ADA).

Position Description

This position generally requires the possession of a bachelor's degree in any major and four years of professional experience. Specific information on the education and experience required for the position job specification for the Departmental Specialist class.

Please attach your resume, cover letter, and applicable official transcripts to your application.

An official transcript must bear the college/university certification (e.g., seal, logo, watermark, and /or letterhead), Registrar's signature, and date. A transcript with these requirements, with the stamp Issued to Student is accepted as an official transcript. Unofficial transcripts will NOT be accepted. An unofficial transcript is: (1) an internet copy printed from the college/university student web account; (2) a transcript stamped with Student Copy, and (3) a transcript that is labeled as Unofficial. The official transcript must be scanned and attached to the electronic NEOGOV Civil Service application with one of the following file extensions: pdf, doc, docx, txt, or rft. Degree certificates are not accepted. When attaching transcripts, please name the college/university for each transcript attached.