• Job Description

  Req#: 55aee039-5bed-4286-bc6b-283d25325ced
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  $45,000 - $60,000 a year

  Summary

  Allegiant is looking for an energetic and talented Digital Marketing Specialist to help manage existing digital advertising programs and help bring them to the next level. The Digital Advertising Specialist will primarily take on the day-to-day oversight and management of Allegiant’s paid social campaigns as well as provide support for the existing SEM program.

  
  

  Visa Sponsorship Available

  No

  
  

  Minimum Requirements

  Combination of Education and Experience will be considered. Must be authorized to work in the US as defined by the Immigration Act of 1986. Must pass a Criminal Background Check.

  Education: Bachelor’s Degree

  Education Details: Bachelor’s degree in Marketing or equivalent education/experience.

  
  

  Years of Experience: Minimum two (2) years of experience directly with digital advertising (combination of display, social media, and/or SEM).

  
  

  Preferred Requirements

  •Advanced critical thinking and creative problem solving skills.

  •Strong knowledge and experience in paid social advertising and campaign management.

  •Experience collaborating and building relationships with agencies or vendors.

  •Depth of knowledge in campaign set-up, segmentation, and structure.

  •SEM campaign management experience (Google and Bing).

  •Experience optimizing campaigns to achieve low CPAs and high ROAS.

  •Strong knowledge of Google Analytics.

  
  

  Job Duties

  •Strategize, execute, and manage existing paid social campaigns.

  •Continuously measure and optimize campaign performance while also establishing benchmarks and strictly adhering to budgets.

  •Oversee A/B testing parameters.

  •Troubleshoot tag, pixel, and creative implementation to ensure successful campaign execution.

  •Prepare regular and ad hoc performance reports.

  •Collaborate and foster relationships with agency partners to optimize programmatic display campaigns and monitor performance.

  •Explore new and emerging social and advertising platforms to identify new revenue-generating opportunities.

  •Keep up to date on consumer, competitor, and market conditions.

  •Work closely with SEM Specialist to support CPC campaign management and reporting needs.

  •Other duties as assigned.

  
  

  Physical Requirements

  The Physical Demands and Work Environment described here are a representative of those that must be met by a Team Member to successfully perform the essential functions of the role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

  Office - While performing the duties of this job, the Team Member is regularly required to stand, sit, talk, hear, see, reach, stoop, kneel, and use hands and fingers to operate a computer, keyboard, printer, and phone. May be required to lift, push, pull, or carry up to 20 lbs. May be required to work various shifts/days in a 24-hour situation. Regular attendance is a requirement of the role. Exposure to moderate noise (i.e. business office with computers, phones, printers, and foot traffic), temperature and light fluctuations. Ability to work in a confined area as well as the ability to sit at a computer terminal for an extended period of time. Some travel may be a requirement of the role.

  
  

  Essential Services Provider

  Allegiant as a national air carrier is deemed an essential service provider during declared national and state emergencies. Team Members will be required to report to their assigned trip or work location during national and state emergencies unless prohibited by local, state or federal order.

  
  

  EEO Statement

  We welcome all individuals from varied backgrounds and experiences to apply. Our company values the unique perspectives and talents that each person brings to our team.

  
  

  Equal Opportunity Employer: Disability/Veteran

  For more information, see https://allegiantair.jobs

  
  

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  Full Time Benefits:

  Profit Sharing

  Medical/Dental/Vision/Life/ Disability Insurance

  Medical Travel Reimbursement

  Legal, Identity and Pet Insurance

  401K with an employer match

  Employee Stock Purchase Plan

  Employee Assistance Program

  Tuition Reimbursement

  Flight Benefits

  Paid vacation, holidays, and sick time

  Part Time Benefits:

  Profit Sharing

  Medical Travel Reimbursement

  Legal, Identity and Pet Insurance

  401K with an employer match

  Employee Stock Purchase Plan

  Employee Assistance Program

  Tuition Reimbursement

  Flight Benefits

  Sick time

• About the company

  Allegiant Air is an American ultra-low cost airline that operates scheduled and charter flights.

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