Meet Us: King Arthur Baking Company is an award-winning, audience-leading baking company with a strategic vision to be the resource for baking education and inspiration. Through traditional and new media, in-person and virtual education, we strive to be a leader in helping novice and expert bakers alike. We're not going anywhere - we've been part of the family since 1790. We work to build stronger communities and increase access and the connection to real foods. We take pride in our responsible sourcing and our "never bleached" guarantee. And we work closely with farmers, millers, and suppliers in a continued commitment toward sustainability. Our wheat flour is grown and milled right here in the United States. Flour this good uses only the purest ingredients, free from GMOs. As a founding B Corporation, we are committed to using the power of business as a force for social and environmental good. We believe every employee's contributions make our company what it is: vibrant, successful, and committed to spreading the joy of baking. We are a welcoming and inclusive 100% employee-owned company.

The Position: The Digital Marketing Analyst is responsible for data-driven decision-making within the digital marketing team. Leveraging a diverse skill set, this person will be responsible for interpreting complex data sets, extracting valuable insights, and translating them into actionable strategies to enhance our digital presence. Your expertise in data analysis, digital marketing channels, and web analytics will contribute to optimizing campaigns, developing dashboards, improving user experiences, and ultimately fostering business growth.

The Benefits: Yes, we have the regular "stuff" - medical, dental, vision, company paid short- and long-term disability, life insurance, paid time off to rest, paid holidays to have fun, a 401(K) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)* and knowing that those working with you are dedicated and engaged co-employee owners that believe in you and your extraordinary abilities to move us all forward.

Location: Hybrid. White River Junction VT; hybrid onsite requiring 3 days onsite each quarter. Ideal candidates will be located within a 2–3-hour drive of our White River Junction, VT offices.

Essential Duties and Responsibilities

• Collect, analyze, interpret and report on data from various digital platforms, including websites, social media, email, and online advertising campaigns to enable data-driven decision-making throughout the organization.
• Use analytical tools and techniques to identify trends, patterns, and opportunities for improvement.
• Access, organize, and transform data in order to build and maintain dashboards that highlight weekly, monthly and ad-hoc performance.
• Collaborate with cross-functional teams, including Digital, DTC, Editorial and Brand, to drive the success of marketing strategies.
• Produce strategic insights for growth by generating actionable insights aimed at boosting revenue, improving conversion rates, and optimizing the user journey from click-to-cart.
• Be the subject matter expert in assisting Digital & Editorial Teams in building dashboards that connect the business.
• Understand customer churn and related reporting at a customer and product level.
• Creates presentations to highlight analysis and tell a story with data, making complex insights accessible and engaging for stakeholders who may not have a deep technical understanding

Experience and Education

• 2-3 years of experience in an analytics role with the focus on digital marketing and ecommerce.
• Bachelor's degree in a quantitative field such as economics, finance, statistics, mathematics, or a related discipline
• Advanced Microsoft Excel skills (Pivot Tables, VLOOKUP) and an appetite to learn new systems.
• Technical knowledge of data visualization techniques (i.e. PowerBI, Tableau, Looker Studio) & working SQL knowledge.
• Advanced user of Google Analytics (ideally with GA4 experience)
• We value those who can demonstrate capability and articulate how prior experiences will help them transition into this role.

Competencies

• Data Analysis: Possess a strong ability to analyze large datasets, draw meaningful insights, and translate them into actionable recommendations. Proficiency in statistical analysis and data visualization tools is essential for effective decision-making.
• Digital Marketing Expertise: A solid understanding of digital marketing channels, including SEO, SEM, social media, A/B Testing, affiliate, paid advertising and email marketing, is crucial. Must be adept at tracking and interpreting digital campaigns' performance metrics to optimize strategies for maximum impact.
• Web Analytics Mastery: Proficiency in utilizing web analytics tools such as Google Analytics 4 to monitor website traffic, user behavior, and conversion rates. The ability to extract valuable information to enhance user experiences and drive online success is key.
• Collaboration: Ability to work seamlessly with cross-functional teams, such as marketing, brand, digital, editorial, and e-commerce, fosters a holistic approach to digital analysis. Strong collaboration ensures that insights are integrated into overall business strategies effectively.
• Communication Skills: Effective communication is essential to convey complex data findings in a clear and understandable manner to diverse stakeholders. Strong written and verbal communication skills facilitate collaboration with cross-functional teams and ensure data-driven insights drive informed decision-making.
• Continuous Learning and Adaptability: Exhibit a commitment to continuous learning and adaptability given that the digital landscape changes so quickly. Staying updated on industry trends, new tools, and emerging technologies ensures the application of the latest and most effective analytical approaches.
• Critical Thinking and Problem-Solving: The ability to approach challenges analytically and think critically is vital. Adept at identifying issues, formulating hypotheses, and implementing effective solutions to improve digital performance and achieve business objectives.
• Highly organized, motivated and detail oriented: Has, or can create a system for keeping tasks on point and on time. Able to juggle competing demands and prioritize without sacrificing quality. Plans ahead to meet deadlines.

Success Factors

• Thinks and acts strategically, understands how their role contributes to larger outcome.
• Entrepreneurial self-starter comfortable with ambiguity and adaptable to new/changing processes.
• Proactive, self-motivated, and able to work independently as well as part of a team.
• Strong customer focus and ability to understand and empathize with customer needs and preferences.
• Strong desire to learn and be able to apply new concepts quickly and effectively.
• Effective communicator, listens and respects others’ points of view.
• Open to change, recommends actions for continuous improvement.
• Genuine enthusiasm for the King Arthur’s mission and products, commitment to living our values.

Physical Requirements/Work Environment/Safety

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical requirements

This role consistently uses standard office equipment such as computers and phones.

Ability to work at a computer for extended periods of time.

• Work environment

Indoors, a normal office environment with little exposure to excessive noise, dust, or temperature changes. This role operates in a professional office environment where most work is performed at a desk. Remote work environment that meets KAB standards for work.

• Safety

Understands that safety is the responsibility of everyone at the organization and is responsible for adhering to/providing work in a safe and ergonomic manner, identifying unsafe conditions and correcting conditions immediately or reporting them promptly.

Participates in safety and compliance training and safety and health programs.

Supervision

• N/A

Travel

• 5%. Travel to VT offices on a quarterly basis.

Other Duties

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
• It is the responsibility of every employee to contribute to a positive and safe work environment through cooperative and professional interactions with co-workers, customers, and vendors. As a proud Benefit Corporation, King Arthur Baking expects our employees to adhere to company-wide green norms and remain educated on company impact campaigns.