• Job Description

  Req#: 3417

  The Digital Campaign Specialist – Asia Pacific

  3 days per week in North Sydney Office (Mondays, Wednesdays & Thursdays)

  This role is responsible for strategizing, designing, executing, and optimizing digital marketing campaigns across the region, with a strong emphasis on paid media, LinkedIn advertising, and email marketing. This role ensures seamless campaign integration with overall marketing objectives, leveraging data-driven insights to maximize engagement, performance, and return on investment (ROI). The manager collaborates with cross-functional teams, maintains cultural awareness, and aligns digital strategies with regional business goals.

  • Campaign Performance: Engagement metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA) across paid media and email marketing campaigns.
  • ROI & Budget Management: Efficient allocation and optimization of digital campaign budgets with a focus on maximizing ad spending efficiency and cost-effectiveness.
  • Paid Media Optimization: Performance improvements on LinkedIn campaigns, including audience reach, lead generation, and quality of interactions.
  • Email Marketing Effectiveness: Open rates, engagement rates, and conversion rates from targeted email campaigns using Eloqua and HubSpot.
  • Analytics & Reporting: Timely and accurate reporting of campaign results, insights, and data-driven recommendations for optimization.
  • Cross-Team Collaboration: Successful coordination with Asia Pacific Field Marketing Managers and global content/creative teams to execute integrated marketing strategies.
  • Regional Adaptation & Cultural Sensitivity: Implementation of localized campaign strategies considering cultural nuances to enhance relevance and audience connection.

  Qualifications

  Area	Skills, Knowledge & Experience
  Industry Specific	Minimum of 5 years of experience in digital campaign management, with a focus on paid media
  Environment	Strong individual performer and effective in matrix team organizations
  Product / Technical	Strong expertise in using the LinkedIn platform for campaign management and optimization. Proficient in marketing automation platforms such as Eloqua and HubSpot Experience with Salesforce.com Proficient in analytics tools and platforms (e.g., Google Analytics, LinkedIn Campaign Manager, etc.)
  Professional / Task	Bachelor's degree in Marketing, or a related field Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously Strong analytical and problem-solving skills, with a data-driven mindset Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams and stakeholders
  Personal	Passionate and enthusiastic about pursuing a career in marketing Independent, proactive and self-motivated Ability to work well in a team and collaborate with colleagues and business leaders from diverse backgrounds Awareness of regional cultural differences and the ability to tailor campaigns to diverse audiences

  Responsibilities

  Digital Strategy & Campaign Execution	Develop and implement digital marketing strategies to align with business objectives. Manage LinkedIn paid media campaigns, ensuring maximum reach and effectiveness. Execute digital advertising across various platforms, optimizing performance through data-driven decision-making.
  Budget & Performance Optimization	Manage digital campaign budgets efficiently, ensuring cost-effective marketing investments. Track and analyze campaign performance, continuously improving ROI through analytics and reporting.
  Data-Driven Decision Making & Reporting	Provide insights on digital campaign effectiveness through analytics tools like LinkedIn Campaign Manager and Google Analytics. Deliver periodic reports highlighting key metrics, successes, and areas for future improvement.

• About the company

  Verint Systems is a Melville, New York-based analytics company which was founded in 2002.

Notice