Career Area:

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

JOB PURPOSE:

This role will support Cat Financial’s digital experiences through execution of digital initiatives, as determined by the Digital Strategy. This may be accomplished by collecting requirements from the business, creating prototypes, supporting agile processes, testing and delivery. This will also include change management, user adoption and metrics tracking for the implementation of best-in-class digital offerings for the needed business capabilities.

JOB DUTIES:

• Understand the digital roadmap and marketing initiatives and how they will impact the user experience.
• Work closely with business stakeholders to gather experience and design requirements to ensure understanding of request.
• Work with Digital Strategist to create experience prototypes or mock-ups to align with business partners and can be handed-off to development teams.
• 4. Process mapping for user experience and business processes to ensure alignment.
• Make UI/UX decisions based on the Design Library and system capabilities.
• Participate in all agile ceremonies for development efforts.
• Manage backlog and promote/demote items based on the priorities and team bandwidth.
• Assist with testing, change management, promotions and user adoption for new experiences or capabilities.
• Manage metrics and reporting for digital experience, accountable to line units and stakeholders who leverage digital solutions.
• Analyze web analytics to assist in making digital recommendations.
• Collaborate with others in the digital organization to define objectives and develop approaches to solving challenges.
• Participate in collaborative workshop and design thinking sessions.
• Contribute to competitive analysis and identify gaps and opportunities in the marketplace.
• Assist with presentations for leaders and others to influence direction of digital experiences.
• Keep abreast of emerging behaviors, technologies, and companies that may impact the organization.
• Seek input from relevant areas of the business that should have inputs to this business capability.
• Support additional digital experiences with crossover projects or business demands, as needed.
  

Incumbent will see information about the real, underlying needs of the customer, beyond those expressed initially, and match these to available (or customized) products or services. Understanding, evaluating and reacting to routine problems or situations with external contacts is also part of this assignment. Interaction is within the framework of existing business policies and practices and/or established business relationships.

Incumbent may consider new courses of action which complement existing policies and short‑term goals. Position may invent new ways to explain problems, situations, or opportunities. Incumbent may also develop a single picture that explains many parts. Incumbent may develop multiple new concepts to describe a given situation.

Incumbent follows a well-prepared action plan for the current year and has a clear sense of what needs to be achieved in the year to come. Position receives assignments that tell what needs to be done and when it needs to be completed. Incumbent can recommend change practices and procedures to get the desired results.

Travel will be dependent on the application or process supported but, in most cases, will be minimal (10% of working time).

BACKGROUND/EXPERIENCE:

• 3-5 years of experience working closely with or within a digital marketing or digital product team, ideally with CRM or marketing automation focus
• 1-3 years of experience working with Salesforce Sales & Service Cloud and/or Marketing Cloud solution
• Experience with consent management and capturing user preferences across the digital journey
• This position should be familiar with design thinking and agile methodologies as they will participate in multiple projects representing expertise for digital offerings and strategic alignment
• Experience writing/reviewing content for digital is preferred
• UI/UX design experience (prototyping experience preferred) with acute attention to detail
• Data driven with experience building out actionable reporting to drive customer engagement
• Experience partnering with IS teams, internal business teams and third-party orgs to capture and document business requirements to deliver ongoing platform enhancements
• Job requires highly developed interpersonal skills to deal with sensitive, emotional or potentially controversial situations.
• Incumbent often needs to create behavior change in people (including customers, suppliers, other employees, dealers, etc.) and/or obtain the cooperation and commitment of subordinates.
• A college or university degree or certification that is equivalent plus three to five years of progressively responsible job experiences that demonstrate both breadth of business knowledge and depth of digital skillsets is required for this position.
• The right candidate will have a curiosity about and a deep interest in how digital technology and systems are powering the way users interact with brands, in both B2B and B2C context.
• The right candidate will be comfortable working in a dynamic environment where digital is still evolving as a core offering.
• The ideal candidate consistently produces high-quality work by asking the right questions, thinking critically about problems, and relentlessly pursuing quality in everything they do.
• In addition, the incumbent should have a good knowledge of Caterpillar policies, standards, procedures, and a broad understanding of Caterpillar’s organization.

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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