• Job Description

  Req#: R0006374

  Application Instructions:

  External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page.

  Please add your cover letter and any other documents required for the position to the Resume/CV document upload section at the bottom of the My Experience application page. Use the Select Files button to add multiple documents including your cover letter and supporting documents. The My Experience page is the only opportunity to add your cover letter and supporting document attachments. You will not be able to modify your application after you submit it.

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  ** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.

  Job Description Summary

  Reynolda’s Digital Content Manager will support and optimize marketing and communications efforts on behalf of Reynolda House and Reynolda Gardens, with a heavy emphasis on digital marketing efforts.
  
  This position is responsible for assisting with the creation and management of paid, owned, and earned media activities and initiatives, including but not limited to, digital and social marketing, research and analytics, cross-channel collaboration, content creation, and content strategy. The position is pivotal to Reynolda’s audience outreach, engagement, and growth efforts. The ideal candidate will be able to manage multiple project timelines and have a keen eye for detail. Reporting to the Director of Marketing and Communications, Reynolda House Museum of American Art and Reynolda Gardens, the Manager is a highly organized and communicative self-starter who thrives in a culture that is creative, fast-paced, and team-oriented. This position has the opportunity to contribute to innovative marketing and communications strategies on a team that values experimentation using data-driven decisions.

  Job Description

  Essential Functions:

  • Produces multiple email campaigns per month in Constant Contact for Reynolda House and Gardens to be distributed to members, friends, and other audience segments.

  • Creates and maintains social media marketing and communications content calendar for team review and approval; uses social media management platform (Hootsuite) to publish content customized for each social channel.

  • Assists with publishing digital programs on multiple platforms.

  • Analyzes social media paid and organic performance to aid in communications evaluations and reports; tracks key digital and social media marketing engagement metrics.

  • Engages with social media followers in a timely manner and responds to social media inquiries

  • Works with Manager of Visitor Services and Donor Records to ensure that all Reynolda House and Gardens programs and events are published on their respective websites, Facebook pages and online events calendars, including the Wake Forest University and Wake the Arts calendars and state and local tourism calendars.

  • Photographs Reynolda estate and events, as needed, and coordinates with freelance photographers and videographers.

  • Conducts regular ‘temperature checks’ across online review sites including TripAdvisor, GlassDoor, Indeed, and Google, among others.

  • Manages the compilation of content for four printed member publications per year to ensure that deadlines are met and content is edited and approved.

  • Tracks website analytics through Google Analytics.

  • Publishes content to reynolda.org website and ensures timely updates are made to remove outdated content.

  • Assists Director of Marketing and Communication with researching and buying paid media for Reynolda as needed to support programs, exhibitions, and brand growth; supports Director to create and manage integrated campaign plans and strategies.

  • Ensures that all content produced meets Reynolda’s brand standards and helps maintain the content production calendar as needed.

  • Coordinates the activities of interns, as needed.

  • Assist Director of Marketing and Communications with other duties as determined.

  Other Functions:

  • Uses data to inform decisions about design.

  • Maintains Reynolda’s image and video library.

  • Represents Reynolda at community events, as needed.

  Required Education, Knowledge, Skills, Abilities:

  • Bachelor’s degree in Marketing, Advertising, Communications, or a closely related field from an accredited college or university. Equivalent experience considered.

  • Two to three years of experience in digital marketing and brand content development

  • Ability to write for a variety of audiences in a clear, grammatically correct, and engaging tone appropriate to a range of platforms and internal and external target audiences.

  • Experience in email marketing and database management/segmentation.

  • Skilled in social media content creation and management; includes staying up-to-date with emerging trends and platforms.

  • Ability to create engaging video and photography content.

  • Excellent verbal, written, and interpersonal communication skills.

  • Strong project management skills, including familiarity with project management tools.

  • Resourceful, adaptable, and focused.

  • Analytical mindset and critical thinker.

  • Ability to exercise sound judgment, tact, and diplomacy.

  • Proficiency in Google Business Suite and Microsoft Office.

  • Website CMS experience a plus (WordPress, Drupal).

  • Ability to work successfully independently and in a team environment.

  • Physical Requirements: medium work; climbing, crouching, standing, walking, lifting, fingering, grasping, feeling, talking, hearing. Visual acuity to determine neatness and thoroughness of work assignments. Subject to both inside and outside activities.

  Preferred Education, Knowledge, Skills, Abilities:

  • Proficiency in image editing, video editing, and graphic design software such as Adobe Creative Suite.

  • Prior knowledge in Google Analytics.

  Accountabilities:

  • Adhere to institutional guidelines and uphold brand standards.

  • Responsible for own work.

  Additional Job Description

  Note:

  This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.

  About Reynolda

  Reynolda is set on 170 acres in Winston-Salem, N.C. and comprises Reynolda House Museum of American Art, Reynolda Gardens and Reynolda Village Shops and Restaurants. The Museum presents a renowned art collection in a historic and incomparable setting: the original 1917 interiors of Katharine and R. J. Reynolds’s 34,000-square-foot home. Its collection is a chronology of American art and featured exhibitions are offered in the Museum’s Babcock Wing Gallery and historic house bedrooms. The Gardens serve as a 134-acre outdoor horticultural oasis open to the public year-round, complete with colorful formal gardens, nature trails and a greenhouse. In the Village, the estate’s historic buildings are now home to a vibrant mix of boutiques, restaurants, shops and services. Affiliated with and adjacent to the Reynolda Campus of Wake Forest University, plan your visit at reynolda.org and use the free mobile app, Reynolda Revealed, to self-tour the estate.

  Mission: Reynolda–as a museum, garden, and historic country estate–connects people with the beauty and complexity of the American story through the integration of art, learning and nature.

  We cultivate experiences and environments that foster belonging.

  Values: exploration, open-mindedness, continuous improvement, community building, passion.

  Experience Reynolda’s collections and curated digital galleries online at reynolda.org. Connect at facebook.com/rhmaa and @CurateReynolda on Instagram. Download the Reynolda Revealed app on your Apple or Android device.

  Connect with Reynolda Gardens online at facebook.com/reynolda.gardens and @reynoldagardenswfu on Instagram.

  Time Type Requirement

  Full time

  Note to Applicant:

  This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.

  In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.

  Wa ke Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.

• About the company

  Wake Forest University is a private research university in Winston-Salem, North Carolina.

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