• Job Description

  Req#: 10050

  Our Garden Segment is hiring a Digital Content Marketing Manager to help facilitate the creation of customized content across branded and customer websites. This role is responsible for ensuring our product content is optimized, accurate, and completed on time. The ideal candidate is detail oriented, communicates effectively, and can manage multiple projects with tight deadlines. They will also conduct competitive research to identify ways in which we can provide added value to our consumers.

  MEASURES OF SUCCESS

  • Works with digital team leaders, brand teams, and customer marketing to set overarching content strategy for garden brands on branded and retailer sites
  • Build out product detail page content recommendations for retailer and/or branded sites (e.g., rich, A+, and/or enhanced content, alt images, copy, video) at the item level, including image direction and writing copy
  • Work with project stakeholders to develop scope of work for each project, including all project details, deliverables, and timelines, and manage project from beginning to end
  • Ensure product detail page content is strategic, data-driven, best-in-class, follows the process, and meets customer standards and deadlines
  • Review content in ProofHQ to ensure accuracy and provide direction as questions arise
  • Add new and optimize existing content to our branded sites to answer consumer questions and meet brand goals
  • Manage and optimize data streams and reporting processes that feed into our content strategy, including garden website surveys, FAQs, Salsify reports, Salesforce reports, and sentiment analysis reports
  • Manage website surveys and identify opportunities to capture additional consumer feedback
  • Set strategy, oversee, and develop recommendations to enhance monthly email program
  • Work with PIM Team and Digital Content Specialist to develop processes that ensure digital content assets and data in Salsify is accurate
  • Provide annual and ad hoc reporting for article content, website surveys, Salsify digital content quality, retailer content compliance, etc. and work with brand teams and/or customer marketing to address gaps
  • Manage Contently platform and projects, including brand content budgets, workflows, and communication with writers and copyeditors
  • Manage and support Digital Content Specialist

  IDEAL CANDIDATE ATTRIBUTES

  • Bachelor’s degree in Fine Arts, Marketing or related field is highly preferred
  • 4+ years digital content related experience
  • Detail-oriented, analytical with strong project management abilities
  • Proficient in Microsoft Office (Word, Excel, PowerPoint)
  • Proficient in Google Analytics and Google Search Console
  • PIM experience such as Salsify is a plus
  • SEO tools such as MOZ, SEMrush, Deep Crawl or Similar web experience a plus
  • Excellent written and verbal communication skills
  • Ability to work in a constant state of alertness and safe manner

  BENEFITS PACKAGE & EMPLOYEE PROGRAMS

  • Comprehensive Medical, Dental, and Vision Insurance
  • Free Life and Short-Term Disability Insurance
  • Health and Dependent Care Flexible Spending Accounts
  • 401k with 3% company match and annual profit-sharing bonus
  • Paid vacation, holidays, and sick time
  • Employee Assistance Program
  • Discounts on Pet supplies, cell phones, movie tickets, gym memberships, and more
  • Education Assistance (both college degrees and professional certifications)
  • Referral Program with cash bonus

  Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry~Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.central.com to learn more.

  We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

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• About the company

  Central Garden & Pet understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years.

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