• Job Description

  Req#: 25-68691
  
  
  Our Client, a Manufacturing and Distribution Facilities company, is looking for a Digital Content Specialist for their Ada, MI location.
  
  Responsibilities:
  • Acting as the primary liaison between internal stakeholders, agencies, and the CRM production team.
  • Identifying CRM deliverables and managing all aspects of the campaign including planning, timelines, risks, and resources.
  • Submitting use cases and other supporting artifacts for review and approval.
  • Scheduling creative downloads and updating content briefs.
  • Managing creative routing, finalizing proof comments for agency edits, and providing final English HTML for the translation team.
  • Conducting in-depth QA of emails in each language, for all ANA markets, including checking all links, artwork, videos, etc. for proper functionality and market availability.
  • Providing insight and explanation to stakeholders on CRM platform capabilities.
  • Tracking campaign progress (activities, milestones, deliverables) and the estimation/re-estimation of work as necessary.
  • Sending final CRM creative to internal stakeholders for reference.
  • On-call support for end-of-month email communications to the field.
  • On-call support 24/7 to coordinate urgent communications per established protocols
  • Backup for the email coordinator.
  
  Requirements:
  • AA/AS, BA/BS Marketing or equivalent certification in Communications or a related field.
  • Minimum 2 years’ experience in Communications or a related field
  • Basic knowledge of CRM.
  • Ability to resolve routine problems.
  • Ability to perform tasks and support projects under close supervision.
  • You should be someone who’s passionate about marketing and providing a first-class user experience that can engage our customers and Independent Business Owners, drive revenue, and build brand loyalty.
  • You must possess a strong understanding of communication and email marketing principles, triggered campaigns, and A/B testing to drive business results and optimize performance.
  • Ability to collaborate with internal partners and external vendors to complete projects.
  • Communicate effectively with colleagues, and internal and external clients.
  • Experience with organizing, prioritizing, and managing competing demands and fluctuating workloads.
  • Flexible approach and ability to work in an open environment under pressure and meet tight deadlines.
  • Problem-solving and follow-through skills.
  • Significant organizational and prioritization skills, and ability to work independently and as a team member.
  • Professional level interpersonal and administration skills.
  
  Why Should You Apply?
  • Health Benefits
  • Referral Program
  • Excellent growth and advancement opportunities
  
  As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.
  
  
  

• About the company

  ICONMA is a nationwide consulting firm with corporate headquarters in Troy, MI, providing Professional Staffing and Project Based Services and Solutions for Fortune 1000 clients in a broad range of industries. Core Industries served include: Biotech/Ph...

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