Department Overview

***Available for Hybrid work***

As the digital content strategist you will support OHSU’s goals through OHSU’s marketing and communications plan. You will report to the digital content manager as part of the Brand Strategy and Marketing team.

As the digital content strategist you will work with stakeholders in all of OHSU’s missions. The role is to develop digital content strategies for the website and other channels, and to develop, write and edit rigorously accurate content to support strategic goals.

The primary focus is gathering information and writing, editing, condensing and updating informational content on OHSU’s website. The strategist will:

• Perform content research, including auditing existing content and analyzing audience needs and competitor sites to find content gaps.
• Work with subject matter experts to gain a detailed understanding of OHSU programs and services, and what makes us stand out.
• Develop strategies and solutions that meet audience needs and OHSU business and strategic goals.
• Write clear and engaging copy that achieves measurable goals.
• Incorporate optimization best practices into content.

You will work with a variety of teammates and internal stakeholders to develop recommendations, solve problems and achieve strategic goals, such as by updating, rewriting, restructuring or creating new web pages or other solutions.

Function/Duties of Position

Content Writing, Strategy and Development The strategist will strategize and develop content for OHSU’s digital channels, including ohsu.edu. The primary focus is writing, editing, strategizing and creating informational content. The strategist has a strong interest in understanding the complexity and importance of OHSU’s priorities and programs, and has the ability to transform that information into authoritative, clear and engaging copy that achieves measurable goals. Responsibilities:

• Exceptional writing and editing.
• Performing content audits and gap analysis.
• Creating content that attracts and serves online audiences to achieve measurable goals.
• Ongoing proficiency in content strategy philosophy and methods.
• High-level information-gathering and interviewing to inform content.
• Managing multiple complex projects across varying timelines.

Optimization and Analysis The strategist will incorporate optimization best practices into content. They will work with digital strategies and data analytics colleagues to understand and improve content performance. Responsibilities:

• Ongoing understanding of digital marketing best practices, including optimization and metrics.
• Working with colleagues and vendors to optimize content assets for search engines and website visitor experiences.

Content ProductionThe strategist will provide production support for the website to support the organization. Basic webpage design skills are required.

Teamwork and Professional DevelopmentThe strategist works with a variety of teammates and internal stakeholders to develop recommendations, solve problems and achieve strategic goals. Responsibilities:

• Work well with a wide variety of high-achieving colleagues and stakeholders in a large, complicated organization.
• Facilitate and actively contribute to department processes, including teamwork and collaboration.
• Develop familiarity with related disciplines and participate in professional development opportunities.
• Champion co-design and creative problem solving.
• Support change management initiatives.
• Collaborate on efforts to continuously improve workflows and processes that lead to better outcomes for the university.
• Regularly participate in educational and informative activities to stay current with trends in content development, governance and strategy for digital marketing and engagement.

Required Qualifications

Education:

• Bachelor’s degree in communications, journalism or related field OR
• Equivalent combination of education and experience.

Experience:

• Minimum of 5 years professional communications experience writing and developing content strategy.
• Minimum of 5 years of direct expertise writing and creating excellent content strategy and sharing in relevant digital channels.
• Minimum of 5 years of experience working with subject matter experts to create relevant, engaging, useful content.
• Evidence of the ability to attract and serve online audiences to achieve measurable goals.
• Direct experience editing website content with an enterprise content management system.
• Basic web page design skills.
• Proficiency with the internet and all mainstream browsers.
• Experience managing multiple projects and prioritizing customer demands in a fast-paced environment.

Job Related Knowledge, Skills and Abilities:

• Demonstrated understanding of content strategy, digital strategy and content marketing, both in theory and in practical contexts. Writing crisp, rigorously accurate copy. Smartly editing and condensing copy. Gathering information, including through interviews and in-depth research.Translating complicated information into plain, engaging language.
• Creating compelling content for a digital audience.
• Working collaboratively and with grace, patience and persistence on small and large teams in a complex organization.
• Writing a variety of content types, and writing in a variety of voices for different purposes and different audiences.
• Familiarity with digital engagement and writing for digital and mobile audiences.
• Understanding of analytics, SEO concepts, and experience creating content to support SEO and user experience.
• Ability to track, measure and report on content performance.
• Excellent oral and written communication skills.

Preferred Qualifications

Education:

• Coursework in digital marketing, content strategy and/or content marketing.

Experience:

• Experience with the Drupal content management system.
• Experience with health care and health literacy.
• Experience engaging, guiding and working with outside vendors (especially contract writers).

Additional Details

This is a hybrid remote position. All work stations are shared and this role will be a combination of telework and infrequent on-campus meetings as assigned.

Pay Range: $67,454 - $107,764 annually (Commensurate with qualifications, experience and internal equity)

All are welcome

Oregon Health & Science University values a diverse and culturally competent workforce. We are proud of our commitment to being an equal opportunity, affirmative action organization that does not discriminate against applicants on the basis of any protected class status, including disability status and protected veteran status. Individuals with diverse backgrounds and those who promote diversity and a culture of inclusion are encouraged to apply. To request reasonable accommodation contact the Affirmative Action and Equal Opportunity Department at 503-494-5148 or aaeo@ohsu.edu.