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Digital Email Marketing Specialist Remote


Pay21.00 - 31.00 / hour
LocationRemote
Employment typeFull-Time

This job is now closed

  • Job Description

      Req#: 9414
      At David's Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the wedding dress that matches her personal style-or the career that's a perfect fit. We're looking for leaders with diverse backgrounds and fresh ideas to help create a uniquely personal retail experience.

      Join a company that dominates the products in their category - 1 out of 3 being sold by them and taking care of them with one of the highest customer service scores in retail!

      We Make Dreams Happen!

      The Email Production Specialist and Strategist works to provide support in the development and deployment of email and SMS/MMS campaigns. They are responsible for working within Bluecore and Attentive to build emails and SMS, QA, schedule deployments, code HTML, ensure emails render correctly across a variety of email clients, and support business department assigned to their role.

      The Email Production Specialist and Strategist should ultimately be versed in the Email and SMS platform capabilities in order to provide strategic guidance surrounding insights, future deployments, and potential areas of opportunity. This individual should have an understanding of audience segmentation and an innate desire to provide strategic guidance/feedback on daily marketing executions and automated journeys or triggers.

      This role executes the process of email and SMS/MMS campaigns from asset release to deployment, and is focused on subscriber segmentation, executing testing, and ensuring campaigns are rendering properly and scheduling the deployment.

      Essential Functions:
      • Build, QA and deploy email campaigns by executing tasks related to audience segmentation, coding, testing, populating dynamic content, and scheduling deployments within the ESP.
      • QA campaigns renderings. Create HTML based emails. Slice all campaign PSD files to correspond with specific links to prepare for build.
      • Correspond builds with custom segments, tagged URL's and dynamic content. Work closely with the Marketing and Strategic Partnerships teams to set up campaigns and gain approvals.
      • Examine all creative assets to ensure that content/message is approved by business owners and creative is optimized for delivery and performance.
      • Provide strategic guidance for deployments that drive stronger 1:1 customer experiences.
      • Troubleshoot ad-hoc issues that may arise due to segmentation, dynamic content, or data. Comply with CAN-SPAM act.
      • Monitor coupon codes for trigger sends and request new codes before bank depletion. Update monthly and quarterly promocodes, barcodes & disclaimers for ongoing triggers.
      • Maintain awareness of email and mobile marketing trends. Maintain awareness of competitive landscape. Monitor technical issues relating to email delivery.
      • Other duties as assigned.

      Education:
      • Bachelor's Degree in Computer Science or related field preferred or equivalent work experience.

      Work Experience:
      • Minimum 4 years' experience in a similar role.

      Skills and Abilities:
      • Expert in HTML and versed in SQL.
      • Expert in Adobe Photoshop/XD and Sketch. AMPscript, CSS and Javascript a plus.
      • Experience in responsive/mobile design for emails.
      • Knowledge of CANSPAM Act.
      • Experience with Bluecore, and/or Attentive is a plus.
      • Knowledge of Microsoft Office.
      • Knowledge of websites and online business practices.
      • Strong initiative, ability to work independently, self-motivated and deadline driven.
      • Ability to perform multiple tasks in a fast-paced environment.
      • Detail oriented with strong written and verbal communication skills.
      • Ability to communicate clearly and display a high level of professionalism working within a team.
      • Ability to learn new technologies quickly and create improved efficiency.
      • Ability to organize and prioritize multiple projects and customer deadlines.


      Now that we've popped the question, please say "I do".

      Full Time Opportunity - A comprehensive benefits package is available.
      • Rewarding Environment and Competitive Pay
      • Generous Team Member Discount After First Pay Period
      • Dayforce Wallet - Get Paid Early!
      • Health/Dental/Vision Insurance
      • 401K Program
      • Paid Vacation, Sick Days & Holidays
      • Pet Benefits

      Love wins when love is for Everyone!

      Our mission at David's Bridal is to embrace the ideas of Diversity, Equity, and Inclusion. It is our goal to build a workforce that is as representative as the customers we serve. We vow to create a culture where all forms of diversity are celebrated and seen as valuable.

      David's Bridal encourages applications from all qualified candidates. David's Bridal has a great record of accommodating persons with disabilities. Contact Human Resources at humanresources@dbi.com or 610.943.6200 if you need accommodation at any stage of the application process or want more information on our accommodation policies.

      Disclaimer: The preceding job description has been designed to highlight the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job. Actual duties and responsibilities will vary. The standard base pay range for this role is posted with a minimum and maximum rate.

      The starting rate of pay offered will vary based on factors including but not limited to, position offered, location, training, and/or experience, and internal equity. This base pay range is specific to the state this role is posted in and may not be applicable to other locations. At David's Bridal, it is not typical for an individual to be hired at the high end of the range in their role, and compensation decisions are dependent upon the details and circumstances of each position and candidate

      Other details
      • Job Family Marketing
      • Job Function Content
      • Pay Type Hourly
      • Min Hiring Rate $21.00
      • Max Hiring Rate $31.00


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