• Job Description

  Req#: 202306-113417

  The Position

  About the Pharma PHC Organization

  Today only a fraction of humanity receives the best healthcare. There are many reasons why effective and efficient healthcare may not be available to all, why the latest innovations are not widely adopted and integrated into care, why tailored care plans are not always accessible. But one thing is certain: humanity deserves better. The focus needs to broaden—from treating disease…to delivering patient-centered healthcare.

  At Roche, personalised healthcare (PHC) means better health, at a lower cost, for people and society. It means shifting from a one-size-fits-all approach to the best care for each person. The convergence of pioneering science, data, analytics and technology—existing and new—is central to this vision. When data become insights, systems learn. The care experience and health outcomes improve. People benefit.

  About this position

  The Pharma PHC organization plays a critical role in realizing Roche’s PHC ambitions. This organization’s purpose is to provide patients and health-care professionals with beyond-molecule PHC solutions that produce additional benefits at less cost to society.

  The Digital Health function within Pharma PHC supports this ambition - helping to create a vision for what role Roche should play in digital health and how digital health solutions can provide patients, caregivers, physicians and many within the healthcare ecosystem value of different kinds.

  Digital Health Design Leader is involved with every stage of the design process, from discovery user research to product scoping to feature implementation in order to assess the desirability (product/market fit), feasibility (technical/clinical/regulatory fit) and viability (contribution to the business) of ideas. The Digital Health Design Leader must build and maintain effective partnerships with external stakeholders such as patients, doctors, nurses, payers & other healthcare professions in order to consider and evaluate problems from multiple angles and uncover user needs to ensure the proper creation and iteration of early ideas into solutions.

  
  CORE RESPONSIBILITIES

  The digital health design leader will own the overall design strategy and end to end design responsibility including user research, user needs identification, insights generation, concept development and prototyping and user testing. This individual contributor role requires extensive cross-functional collaboration especially as the design work moves into implementation and evaluation phase. The leader is expected to be a skilled evangelizer and collaborator.

  Design Strategy and Execution

  ● Owns and drives the end-to-end design process, where they are accountable for local design decisions, design deliverables and the resulting product experience with measurable results

  ● Drives and facilitates collaborative design activities necessary to explore, validate and shape new concepts/ideas (solutions)

  ● Solve complex design problems through authoring and facilitating stakeholder workshops, creation of multiple concepts and prototypes; ability to drive towards execution versus dive into exploration

  ● Work within a cross-functional team to create and validate concepts, low and hi fidelity wireframes and prototypes using feedback from internal and external stakeholders

  User Research

  ● Conduct user research – deploy UX research methods to identify the user pain points and ensure that the design is built on real data and not assumptions

  ● Empathize with the users and ensure that their interaction with our product is easy, meaningful and engaging

  ● Use of research and insights (qualitative and quantitative) to inform & influence the concept roadmap (problems) and determine a backlog of ideas (concepts) to test; ability to articulate the rationale for using one research method over another

  ● Use creativity and resourcefulness to tailor research and testing according to project constraints

  ● Create frameworks such as customer journeys based on inputs from research and support the definition of roadmaps in collaboration with concept lead and technology teams

  ● Carry out usability and A/B testing

  Influence and Evangelize

  ● Champions a customer-centric approach to design and development, advocating for user/customer engagement and empathy

  ● Works with the team to monitor the impact of their ideas (solutions) and drive improvement in accordance with the team's desired objectives (outcomes).

  ● Evangelize and advocate for great design both internally and externally. Establish thought leadership in the space of design and digital health

  Collaborate and Influence across the Enterprise

  ● Collaborate with Concept Lead, Engineering, Clinical, and Data Science to define a design strategy to ensure that both business goals and user needs are aligned

  ● Communicate experiences using flows, wireframes, prototypes, production ready assets with team members and leadership both to influence and persuade, and to receive and implement feedback

  ● Work with other designers to oversee tools and process changes that help our team work efficiently and effectively

  ● Supporting the growth and personal development of other members in the design team (including coaching and mentoring as appropriate).

  Specialized Responsibilities - Behavioral Science

  • Use health psychology, behavioral economics and sociology principles to design & build effective customer journeys

  • Apply human-centered design to health behavior change throughout the design and development process:

    • Evaluate relevant behavior change theories, models and frameworks

    • Articulate the behavioral “problem” that needs to be solved, define the target behavior(s) and diagnose the facilitators of or barriers to the desired behavior(s)

    • Identify and prioritize relevant behavior change techniques including how the relevant technique may vary by persona or context

    • Design and execute hypothesis driven experiments to evaluate successful behavior change in prototypes and products including process and outcome metrics

  • Lead translation of behavioral design insights into intervention design strategies and product/service components through behavioral change techniques that make it easier for users to adopt, engage with and adhere to digital health solutions

  • Utilize evidence-based frameworks such as the Behavior Change Wheel (COM-B) or intervention mapping, and applying evidence-based theories such as the Self-Determination Theory of Motivation to design interventions

  • Understand, interpret, and incorporate advances and innovations in clinical and applied behavior science in an on-going manner for future offerings.

  • Enable key stakeholders to incorporate an evidence-based behavior change lens into their work.

  Mindset and Capabilities

  • Demonstrates competence in thinking strategically, analytically and innovatively.

  • Able to quickly and creatively analyze and provide solutions to complex challenges

  • Highly collaborative and agile mindset - motivates and inspires others to deliver best work in a rapid, fast-paced environment.

  • Acts as a Visionary, Architect, Coach and Catalyst for team members.

  • Demonstrates a high degree of drive for results tempered with ability to work effectively in a collaborative environment across cultures - ability to lead cross-functional teams or engage networks responsible for advancing ideas through decision gates in a matrixed environment

  • Deep knowledge of customers, users & health systems; understanding of regulatory and commercial pathways

  • Demonstrates intellectual curiosity and has an entrepreneurial character; is passionate about the potential impact of PHC

  • Role models Roche Values

  • Outstanding communicator with excellent written and verbal communication and interpersonal skills

  PREFERRED REQUIREMENTS

  • Healthcare knowledge and experience in Oncology, Neuroscience or Ophthalmology preferred

  • Past experience in healthcare field in areas such as remote monitoring, digital health technologies or clinical decisions support tools

  • An international perspective and the ability to travel up to 20% of the time

  
  SKILLS & QUALIFICATIONS

  • Bachelor’s degree or equivalent work experience or certification in a relevant discipline (e.g. Product Design, Industrial Design, Design Research, Visual Communications, behavioral science, human factors design or other related field)

  • Advanced degree preferred (e.g. MA, Masters, MBA, PhD, PharmD, MD)

  • 8-10 years experience in designing or building interactive products & experiences across digital health, preferably with experience in either BioPharma and others in the healthcare ecosystem (e.g. payers, providers, policy organizations, large and growth stage health tech companies, consultancies/agencies)

  • Extensive project management skills in a difficult multidisciplinary context with demonstrated capability to balance multi-faceted plan according to risk aspects and to effectively manage conflicts

  • Demonstrated capability in product design & agile solution development methodology with proven skill set in scrum and lean innovation. Experience working collaboratively with product managers, engineers, product designers and other stakeholders

  • Ability to plan, organize and drive all aspects of the design process, for a team, from concept through to release

  • An understanding of mixed research methods (generative, evaluative, qualitative and quantitative) to identify customer problems and evaluate the current experience

  • Ability to connect business goals and product strategy to design decision

  • Strong background in the health care consumer, provider and/or payer customer groups, ideally in the field of behavior change and/or care delivery

  Who we are

  At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

  Basel is the headquarters of the Roche Group and one of its most important centres of pharmaceutical research. Over 10,700 employees from over 100 countries come together at our Basel/Kaiseraugst site, which is one of Roche`s largest sites. Read more.

  Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees also benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

  We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.

  Roche is an Equal Opportunity Employer.

• About the company

  606018 F. Hoffmann-La Roche AG is a Swiss multinational healthcare company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics.

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