• Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets

• You are an optimisation specialist with a passion for usability and conversion drivers

• We are currently hiring Digital Journey Optimisation Managers across multiple domains

Do work that matters

As a Digital Journey Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers. You will be responsible for designing and delivering digital customer journeys that are presented to customers through the CommBank app and NetBank platforms.

You will be in a Chapter supporting your development and success in the role whilst working in a Squad within a Crew focused on improving & optimising a part of the digital customer journey, owning the optimisation roadmap, managing the day-to-day build, delivery and conversion of personalised initiatives on CommBank, CommBank App and NetBank to deliver the Digital Strategy. Your focus will be on supporting In Life and Retention Squad initiatives for Everyday Banking & Deposits.

On any given week you will

• Work closely with key stakeholders to define, develop and build digital messaging experiences to drive engagement and retention.

• Be responsible for the digital customer journey and ensuring delivery of the best experience for our customers

• Develop and forecast the Digital initiative roadmaps (including gap analysis, continuous improvement, on-site targeted messaging and testing) to achieve portfolio objectives

• End-to-end delivery of key digital campaigns, including A/B testing and personalised messaging, from ideation, hypothesis creation, influencing creative, identifying success metrics and outcomes, to execution, post-live testing, monitoring, reporting and analysis. All using tools such as Adobe Experience Manager, Adobe Target, Adobe Audience Manager, and Adobe Analytics.

• Monitor results and performance metrics, web analytics and customer insights across the relevant portfolios to ensure performance is in line with forecast

• Prepare management reporting and presentations to communicate business and customer outcomes and inform business decisions

We are interested to hear from people who have

• A clear customer focus with proven channel and stakeholder management experience

• Exceptional communication, influencing and negotiating skills

• Strong analytical and financial acumen – Adobe Analytics highly regarded or similar application used to extract useful insights from digital data

• Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.

• Hands on experience with conversion optimisation platforms (such as Pega, Adobe Target and Adobe Audience Manager)

• A passion for improving the financial wellbeing of our customers and knowing what it takes to deliver meaningful app experiences

If this role sounds like you – Apply now!

At CommBank, we advocate and facilitate a culture of inclusion and respect, celebrating all cultures, abilities, genders, expressions of gender and sexual orientation Read more about our commitment to inclusion and diversity.

We believe in working for a place that works for you. We have many flexible working options within our team so talk to us about which arrangements would work best for you.

If you're already part of the Commonwealth Bank Group (including Bankwest), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.

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