• Job Description

  Req#: R1096889

  Job Description:

  Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity — a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu’s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of “Building Brands for What’s Next,” Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

  Role Purpose

  An accomplished Digital Lead to drive the innovation, creation, execution, and management of connected content across Waitrose’s digital platforms. Reporting to the Content Director, you'll play a key role in bringing the content strategy to life across Waitrose.com and the app, delivering ideas that connect content to commerce.

  Key Responsibilities

  • Lead day-to-day digital content operations, collaborating with specialist Leads client-side and in-house to deliver cohesive customer experiences online.

  • Develop and deliver the monthly content plan for Waitrose.com, ensuring key pages such as the Inspiration hub and Recipe landing page remain fresh, seasonally relevant and aligned to wider brand campaigns.

  • Drive data-informed content optimisation, maintenance and audits for Waitrose.com, working with SEO specialists, UX developers, and UI designers to ensure a seamless digital experience.

  • Develop and implement innovative digital strategies and creativity that push the boundaries of traditional content creation, leveraging emerging technologies (e.g. AR/VR, AI) to create memorable experiences.

  • Manage and mentor a team of content producers delivering always-on, SEO-informed and seasonal campaign online content such as Health and occasions e.g. Valentine’s, Mother’s Day, Easter, Christmas.

  • Support digital activations e.g. live streaming, virtual events and interactive campaigns that engage and resonate with audiences.

  • Develop processes to report on digital content performance across all channels and platforms on a monthly and campaign basis.

  Qualifications & Skills

  • + 10 years’ experience in digital content management and production, ideally in e-commerce, with a proven ability to drive innovative digital strategies that elevate brand presence and engagement

  • Strong team management experience, with the ability to lead and inspire, and ensure collaborative, efficient workflows

  • Deep understanding of digital platforms, SEO, and content optimisation, and the ability to balance creative excellence with data-driven decisions and business requirements

  • Solid knowledge of audience behaviour online and how to target audiences effectively, using insights to drive creative content strategies and digital activations

  • Experience with various CMS platforms and basic HTML/CSS and UX knowledge to guide content creation

  • Exceptional writing, editing, subbing, technical and creativity skills to effectively deliver content

  • Background in food retail or lifestyle content creation and production, with a focus on leveraging digital innovations to enhance the content experience

  • Experience in data analysis and performance tracking using analytics tools (e.g. Google Analytics)

  • Understanding of best practices for optimising content for mobile platforms

  • Strong collaboration skills, with experience working seamlessly across multiple teams to achieve common goals

  • Ability to use AI tools creatively and strategically, freeing up time for greater creativity and innovation

  Working with us

  Joining Dentsu Creative, you will be part of a creative network, delivering ideas at the intersection of brand, culture, and commerce. In an age when brands are built and grown in altogether new ways we espouse humility alongside practical flexible problem solving.

  On your journey you will partner with inspiring people across the world and become part of a truly inclusive culture where everyone is given the opportunity to thrive and create the best work of their careers; always learning and always listening to shape ideas, create culture and change behavior. By bringing together the capabilities, experience and relationships of our collective experts, the opportunities for personal growth and development are endless.

  Inclusion & Diversity

  Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

  We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

  #LI-DC

  Location:

  London

  Brand:

  Dentsu Creative

  Time Type:

  Full time

  Contract Type:

  Permanent

• About the company

  Dentsu Aegis Network Ltd. is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

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