Become one of the stars behind The SHOW and become part of the world’s most powerful entertainment brands. Our Company has one exciting mission: To entertain the human race.

PRIMARY PURPOSE:

The Digital Marketing Analyst will analyze performance, drive insights and recommendations across MGM’s digital marketing platforms focused on channel trends, attribution modeling, media spend impact, digital campaign effectiveness, digital customer engagement trends, booking behaviors and more. The analyst will provide actionable insights and analysis that determines which campaigns are successful at meeting overall marketing and MGM Resort’s objectives. This individual will support a world class Digital Customer & Marketing Analytics team. As part of our team, you’ll work with professionals at our portfolio of casino resorts across North America – as well as those in the corporate executive level – to implement digital analytics initiatives that move the business forward. All duties are to be performed in accordance with departmental and MGM Resorts policies, practices and procedures.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Develop and maintain reports, dashboards, and insights to highlight digital customer trends, omni-channel & digital A/B performance and provide recommendations on areas of opportunity for both email and media.
• Query and analyze complex data sets and extract key insights using various economic, financial, customer and marketing methodologies.
• Support the development of methodologies to measure and improve the effectiveness of media spend across multiple touchpoints, brands, and business units through the implementation of governance and standardization around digital data.
• Work with teams to identify and standardized digital tagging needs to appropriately track and analyze performance and attribution modeling.
• Collaborate across teams; Marketing Analytics, Media, Direct Marketing and Digital Ventures to develop analytical capabilities and identify trends and insights impacting website visitation and conversion.
• Prepare and participate in ongoing Commercial & Marketing reviews across COE’s and properties.
• Perform ad-hoc data analysis based on needs of the business.

MINIMUM REQUIREMENTS:

• Bachelor's degree or equivalent experience.
• At least (1) one year of experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics.