Springboard Hospitality
DIGITAL MARKETING ANALYST
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Job Description
- Req#: 377943
Employer Industry: Hotel Management
Why consider this job opportunity:
- Salary range up to $80,000 per year
- Comprehensive benefits package including medical, dental, vision, life, and pet insurance
- Employee rates at over 35 hotels managed by the employer
- Opportunity for career advancement and professional growth in a dynamic environment
- Flexible working environment that encourages collaboration and innovation
- Supportive company culture with a focus on personal and professional development
What to Expect (Job Responsibilities):
- Maintain and evolve quarterly performance reports, incorporating data from Google Analytics 4 and channel-specific metrics
- Manage a cross-functional innovation tracker to evaluate the performance of key marketing initiatives
- Optimize event tracking across websites using Google Tag Manager and ensure accurate configuration of custom events
- Conduct attribution analysis to provide strategic recommendations based on user behavior and funnel efficiency
- Build and refine Looker Studio dashboards to present real-time insights to stakeholders
What is Required (Qualifications):
- Minimum of 3 years of experience in digital marketing analytics or a similar role, preferably in hospitality, travel, or eCommerce
- Proficient in Google Analytics 4 and Google Tag Manager with hands-on experience implementing custom events and conversions
- Strong skills in Looker Studio with a portfolio showcasing dashboards and visualizations
- Understanding of marketing attribution models and their strategic implications
- Excellent communication skills with the ability to present data-driven insights effectively
How to Stand Out (Preferred Qualifications):
- Experience with hotel booking engines and hospitality-specific analytics tools (e.g., SynXis, Revinate)
- Agency-side experience, particularly in environments supporting multiple stakeholders and brands
#HotelManagement #DigitalMarketing #CareerOpportunity #DataAnalytics #MarketingInsights
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