• Job Description

  Req#: 8Y1OLyTdft

  Omega Hires is a fast-growing and dynamic IT staffing company based in Virginia, USA, having its Offshore recruitment center in Vikhroli (W) Mumbai. We specialize in Digital, Enterprise, and IT staffing.
  
  We are seeking a dynamic and creative Digital Marketing and Branding Specialist to join our team. The ideal candidate will have a strong understanding of digital marketing strategies and a passion for creating innovative campaigns.
  
  Job title: Digital Marketing and Branding Specialist
  Timings: 9:30 AM EST to 01:30 PM EST
  Location: Remote
  Joining: ASAP

  Responsibilities:

  • Digital Marketing Strategy:
    • Develop and execute comprehensive digital marketing strategies aligned with business objectives.
    • Conduct market research to identify target audiences and industry trends.
    • Analyze website traffic and user behavior to optimize digital marketing efforts.
  • Social Media Marketing:
    • Manage and optimize social media channels (e.g., Facebook, Instagram, LinkedIn, Twitter) to increase brand awareness and engagement.
    • Create engaging content, including text, images, and videos, to attract and retain followers.
    • Monitor social media analytics to measure campaign performance and adjust strategies accordingly.
  • Content Marketing:
    • Develop and implement a content marketing strategy to attract and retain customers.
    • Create high-quality content, such as blog posts, articles, and whitepapers.
    • Optimize content for search engines (SEO) to improve website visibility.
  • Email Marketing:
    • Design and execute effective email marketing campaigns.
    • Segment email lists and personalize messages to improve engagement.
    • Track email campaign performance and analyze metrics.
  • Branding and Identity:
    • Develop and maintain a strong brand identity, including logo design, color schemes, and typography.
    • Create brand guidelines and ensure consistency across all marketing materials.
    • Collaborate with designers to create visually appealing marketing materials.
  • Paid Advertising:
    • Manage paid advertising campaigns on platforms like Google Ads and social media.
    • Optimize ad campaigns to maximize ROI and minimize costs.
  • Analytics and Reporting:
    • Track and analyze key performance indicators (KPIs) to measure campaign effectiveness.
    • Generate regular reports on marketing performance and provide actionable insights.

  Qualifications:

  • MBA degree in Marketing, Advertising, or a related field.
  • Proven experience in digital marketing and branding.
  • Strong understanding of social media marketing.
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo).
  • Excellent analytical and problem-solving skills.
  • Strong written and verbal communication skills.
  • Ability to work independently and as part of a team. 1

• About the company

Notice