• Job Description

  Req#: DIGIT020570

  Schedule:
  Monday - Friday (40 hrs/wk)
  8:00 AM - 5:00 PM

  Department: Test Prd Mgmt and Mkt Res - 930

  Primary Purpose :

  Develops and executes digital marketing, communications, and advertising strategies and tactics for websites, social media channels, and email. Uses video, infographics, and more to improve brand awareness and increase participation in events, initiatives, and programs critical to the organization’s success. Monitors, analyzes, and reports on effectiveness of strategies across digital marketing channels to optimize use of resources for maximum impact.

  About ARUP:

  ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. Based in Salt Lake City, Utah.

  ARUP proudly hires top talent to create a work environment of diversity, professional growth and continuous development. Our workforce is committed to the important service we provide to over one million patients each month. We always strive for excellence and have a strong desire to have involvement with the advances in medicine and the role laboratory services plays within each patient’s life. We never forget that there is a patient behind every specimen we receive.

  We are looking for individuals who want to contribute to ARUP's culture of accountability, integrity, service, and excellence. Consider joining our dynamic team.

  Essential Functions:

  Collaborating with internal stakeholders, strategizes, plans, and executes social and online advertising and promotional campaigns to increase participation in the organization’s events, initiatives, and programs

  Owns digital content creation, including writing copy, designing graphics and templates, and recording, editing, and producing video

  Oversees internal and external stakeholder review of content

  Works with internal and external teams to coordinate the dissemination of all assets

  Optimizes content for search engines and large language models

  Uses analytics tools to monitor, analyze, and report on effectiveness of strategies and uses insights to refine content to improve engagement

  Stays up to date on digital marketing trends and new features and incorporates them into campaigns to maximize reach

  Demonstrates familiarity with standard concepts, practices, and procedures within traditional advertising, marketing, and public relations

  Assists with content creation for nondigital advertising, marketing, and public relations channels as needed

  Works under supervision of leaders in the Corporate Marketing & Public Relations Department

  Other duties as assigned

  Physical and Other Requirements:

  Transportation: Driving and use of own transportation to attend events

  Scheduling: Working on-site in a workplace that follows a hybrid schedule; occasional after-hours time on the job required for events

  Stooping: Bending body downward and forward

  Reaching: Extending hand(s) and arm(s) in any direction

  Mobility: Moving between work sites and inside the office to access file cabinets, office machinery, etc.

  Communicate: Communicating frequently with others

  PPE: Using personal protective equipment in accordance with CDC and OSHA regulations and company policies

  ARUP Policies and Procedures: Complying with all ARUP Policies and Procedures.

  Sedentary Work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.

  Fine Motor Control: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling

  Vision: Having close, far, and peripheral visual acuity to perform a variety of tasks such as making general observations of depth and distance

  Qualifications

  Education

  Required

  High School Diploma or Equivalent

  Preferred

  Bachelor's Degree

  Experience

  Required

  Preferred

  Marketing automation experience

  Experience with Salesforce, Pardot, Hootsuite, and SEMRush

  Journalism experience, including strong interview skills

  Experience with corporate branding and style guide compliance

  Intermediate- level proficiency with Microsoft 365, including Copilot, and familiarity with Adobe products

  Ability to tailor content to target internal, scientific, and consumer audiences

  Ability to evaluate and develop story ideas

  Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

  Associated Regional and University Pathologists, Inc. is a Salt Lake City, Utah-based nonprofit laboratory at University of Utah's Department of Pathology.

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