About Bally’s Corporation:

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".

The Role:

The Corporate Digital Marketing Director is responsible for developing and executing comprehensive digital marketing strategies that enhance brand visibility, engagement, and revenue growth. This role requires a strategic thinker with expertise in email marketing, social media, SEO, and digital advertising, as well as strong leadership and analytical skills.

Responsibilities:

• Create and implement complete digital marketing strategies for email, social media, SEO, and more, ensuring alignment with corporate objectives.
• Manage and optimize various digital channels, including email marketing, social media platforms, search engines, and the company website, to maximize engagement and conversion rates.
• Lead media buys for digital channels, ensuring effective allocation of resources to drive traffic and increase brand awareness.
• Analyze data from various digital marketing efforts to gain insights and inform decision-making, optimizing campaigns for better performance.
• Work closely with internal teams and outside partners to design, execute, and manage marketing campaigns that resonate with target audiences.
• Manage budgets for digital marketing projects, tracking ROI and ensuring cost-effective allocation of resources.
• Oversee the creation, quality, and consistency of digital content across all platforms, ensuring alignment with brand voice and strategy.
• Evaluate the success of digital marketing campaigns, using metrics and KPIs to report on performance and identify areas for improvement.
• Build and maintain strong relationships with key stakeholders, including internal teams, external partners, and influencers, to foster collaboration and support marketing initiatives.
• Manage the development and ongoing maintenance of the company and properties’ websites, ensuring they are user-friendly and optimized for performance.
• Track and manage paid digital advertising campaigns to ensure they meet established goals and deliver expected results.
• Manage and grow the company’s social media presence, developing strategies to increase engagement and follower growth across platforms.
• Create and execute email marketing campaigns aimed at driving sales and customer engagement
• Utilize SEO and PPC strategies to improve search engine rankings and enhance online visibility.
• Continuously evaluate new digital marketing opportunities and trends to help the business grow and stay competitive in the market

Skills:

• Creative problem-solving abilities.
• Strong project management skills and attention to detail.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 5+ years of experience in digital marketing, with a proven track record in corporate or B2B marketing.
• Strong expertise in email marketing, social media management, SEO, and digital advertising.
• Exceptional analytical skills with the ability to interpret data and make data-driven decisions.
• Experience managing budgets and tracking ROI for marketing projects.
• Excellent leadership and team management skills, with a focus on collaboration.

What’s in it for you:

• Competitive salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/ Company Match
• Access Perks and Childcare discounts

Target Salary:

• $115,000- $135,000 Annual Salary

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time.

Qualifications

Education

Preferred

Bachelors

Experience

Preferred

Experience managing budgets and tracking ROI for marketing projects

Expertise in email marketing, social media management, SEO, and digital advertising

Experience in digital marketing, with a proven track record in corporate or B2B marketing