Job Summary:
We are seeking a creative and results-driven Digital Marketing Expert to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive brand awareness, engage customers, and increase conversions. This role requires a passion for digital marketing and a strong understanding of current trends and technologies.

Key Responsibilities:

• Develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
• Analyze and report on campaign performance, using data to optimize strategies and improve ROI.
• Manage and grow our social media presence across platforms, creating engaging content that resonates with our audience.
• Collaborate with the creative team to produce high-quality marketing materials, including graphics, videos, and copy.
• Conduct market research to identify trends and insights, adjusting marketing strategies accordingly.
• Monitor website performance and implement SEO best practices to improve organic search rankings.
• Coordinate email marketing campaigns, including segmentation, automation, and performance analysis.
• Stay up-to-date with the latest digital marketing trends and technologies, making recommendations for new tools and strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media platforms, and email marketing software.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative mindset with attention to detail and a passion for storytelling.
• Ability to work independently and collaboratively in a fast-paced environment.