MAA
Digital Marketing Lead Generation Manager | MAA Nashville Regional Office
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Job Description
- Req#: R0015450
Appreciating the uniqueness of each individual
Communicating openly and with integrity
Embracing opportunities
Doing the right thing at the right time for the right reasons
Contributes insights to the development of marketing strategies to achieve revenue, occupancy and other strategic goals for assigned markets.
Uses analytical tools to identify optimal digital channels and media mix for assigned markets, sub-markets, and properties.
Manages and executes outbound campaigns of paid and organic digital lead generation strategies including search, social, programmatic and re-targeting efforts, optimization efforts, and campaign analysis to optimize campaign Cost Per Acquisition, return on investment, and maximize lead and conversion performance.
Manages the reporting and analysis of media performance across digital, social, and email for assigned geography of property operations. Leverages multiple reporting tools to determine overall performance of media.
Oversees acquisition of competitor research at brand and property levels to ensure campaigns are effectively optimized against competition.
Provides input into and ensures the preparation of annual marketing budgets for each property within markets supported. Supports and ensures each property marketing budget is managed to monthly, quarterly and annual key performance indicators to comply with established budgetary goals.
Collaborates with revenue management and sales teams to ensure synergy in leasing effectiveness, pricing, and adequate lead volume support for properties of concern.
Reviews digital media performance with property operations management and makes recommendations to optimize media and ensure efficient digital media spend.
Reviews and optimizes creative advertising in rotation
Implements marketing tests as directed. Identifies test properties, implements test campaigns, and tracks performance.
Manages and customizes email campaigns for properties to build lead volume.
Travels as needed for meetings and events with agencies, properties, and/or industry conferences.
Performs other related duties as assigned to meet the needs of the business.
Bachelor’s degree in business, marketing, sales, communications, journalism, or a related field required
4-5 years of marketing or related experience required
Experience with the planning and execution of e-commerce digital marketing campaigns required
Master’s degree in business, marketing, sales, communications, journalism, or a related field preferred
Marketing experience in real estate, hospitality, or related field preferred
Exposure to multifamily housing marketing channels and/or Fair Housing and state and local landlord-tenant laws preferred
Knowledge of e-commerce and digital marketing strategies, principles and practices
Knowledge of integrated, digital multi-channel marketing practices
Knowledge of paid search and demand generation campaign management tools and strategies
Knowledge of digital media capabilities and applications
Negotiation and influencing skills
Organizational and project management skills
Written and verbal communication skills, including delivering presentations
Attention to detail and quantitative analytical skills
Computer skills with Microsoft Office applications (Word, Excel, Outlook, PowerPoint)
Ability to travel up to 20% of the time to markets/properties supported
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Job Summary
The Digital Marketing Lead Generation Manager reports to the Director of Digital Marketing Lead Generation and will be focused on driving performance within assigned markets by serving as the subject matter expert in digital lead generating marketing initiatives for multi-family property operations. Primary responsibilities include applying advanced analytics to increase marketing efficiencies; monitoring digital media performance across multiple channels, optimizing existing digital media campaigns, and working to achieve marketing goals and objectives within a properties marketing budget.
The successful candidate will embody and work to reinforce MAA’s Core Values. Those values include:
Duties and Responsibilities
Required Qualifications
Preferred Qualifications
Knowledge, Skills, and Abilities
Physical and Environmental Requirements
Disclaimer
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
About the company
MAA manages thousands of apartment homes across the Southeast and Southwest regions of the U.S. Our mission is to provide residents with an unprecedented level of service, quality of living and level of comfort that is uniquely MAA.