• Job Description

  Req#: R65640

  Digital Marketing List Analyst

  Job Description

  The Digital Marketing List Analyst is responsible for list creation and for outbound marketing efforts to help drive awareness of LexisNexis Risk Solutions and increase leads. He or she will provide accurate queries against the data lake that will enable accurate segmentation and targeting to maximize ROI for the direct marketing initiatives. This will include management of external lists and databases and list uploads to facilitate marketer’s ability to engage with prospective customers and generate demand.

  Accountabilities:

  • Procure, refine, and segment contacts from internal and external sources to support marketing campaigns, market research projects and sales efforts.
  • Manage the list creation process for marketing campaigns in Eloqua, using multiple data sources and including any data manipulations, in accordance with requirements provided.
  • Perform complex data analysis to ensure data quality and thorough understanding of the data back to the original data source. Provide recommendations as required through results of analytics.
  • Manage contact lists to ensure targeted messages reach the appropriate audience to produce highest return on investment possible.
  • Ensure timely and error-free data files for uploading of leads from sources including but not limited to tradeshows and webinars.
  • Manage deliverables for assigned tasks adhering to set SLAs.

  Qualifications

  • 4-year College Degree (preferably in Data/Analytics or Data Science).
  • 3-5 years marketing experience, with a focus in database marketing, demand generation and marketing analytics.
  • Knowledge of Marketing tools such as Eloqua, Google Analytics, CMS Solutions, and Salesforce CRM.
  • Strong experience with one or more database systems such as Oracle, MS SQL, MySQL, Alteryx and PowerBI.
  • Strong Excel and PowerPoint skills are required.
  • Financial Services and/or technology industry experience preferred.
  • Ability to uncover underlying drivers, assess potential impact and design metrics.
  • Excellent written and verbal communications skills.

  • Strong project management skills with a results-oriented outlook with the ability to prioritize and deliver key initiatives.

  LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK .

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• About the company

  RELX is a British multinational information and analytics company headquartered in London, England.

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