• Job Description

  Req#: R_255341

  Company:

  Mercer

  Description:

  What can you expect:

  As a highly experienced Digital Marketer, you will be a key member of the Marsh McLennan Digital Marketing Centre of Excellence (CoE). Responsibilities will include helping shape our global digital marketing strategy and in Country/Region delivery, driving distribution support and enablement, as well as monitoring and reporting to continuously improve “outside-in” user journeys and experience. With responsibility for delivering a best-in-class online presence, we will trust you to partner effectively with multiple stakeholders to drive business/digital objectives, initiatives, and online optimization (inc. traffic and conversion). The digital CoE is a fast-paced environment that operates across Marsh McLennan global businesses, with this role reporting into the specified Regional Digital Marketing leader.

  At Marsh McLennan, we’re creating a culture where you can bring your authentic self to work. When you join us, you bring your inclusive energy and enthusiasm to a team that values you personally and professionally – regardless of who you are, what you look like, where you were raised or born, who you love or what your religious beliefs are. You are welcome here.

  What you will be rewarded with:

  We provide a competitive package:

  • Competitive salary
  • Up to 12% pension contribution
  • Bonus potential
  • Full healthcare cover
  • Study Support
  • Flexitime or flexistart
  • Flexible working/potential to work from home
  • Sports & Social clubs/Wellness Programme
  • Paid annual leave
  • Travel ticket/bike to work are optional
  • Subsidised canteen
  • 35 hour working week
  • Work from home 2 days a week / Office 3 days

  We will rely on you to:

  Strategy and delivery

  • Inputting into and shaping the overall digital CoE global strategy. Engaging with marketers and business units to align region/country digital marketing objectives, roadmap and implementation with global strategy, processes and martech.
  • Planning of strategic change initiatives and driving related digital adoption training and best practices.
  • Inputting into KPIs/targets and driving achievement inc. engagement, leads and e-commerce goals.

  Distribution Enablement and Support

  • Driving “outside-in” taxonomy, IA (within global framework), tagging and content performance with a core focus on experience fragments, localization and personalization.
  • Partnering with CoE, drive SEO performance inc. on content development, core web vitals, etc.
  • Managing overall “site health” inc. SEO, tags, cookie consent, accessibility, etc, and overall “local” execution of global processes. Partnering with Technology teams on Martech implementation and adoption.
  • Coaching/educating marketing teams on best practices to influence digital campaign planning and online experiences.

  Monitoring and Reporting

  • Mining analytics and data sources to continuously enhance our Region/Country user engagement, journeys and conversion including by identifying and implementing A/B tests.
  • Partnering with Marketers on monitoring progress against Regional/Country objectives, targets and KPIs (inc. conversion and lead generation) and driving recommendations for improvement.
  • Helping to drive the development of both analytics capabilities and processes, as well as accelerating the use of analytics by Marketers for insights and decision-making.

  What you will need to have:

  • Strong experience in strategizing, designing, and executing a digital marketing presence that successfully amplified brand, client/prospect engagement and online leads/e-commerce sales.
  • Outstanding solution-focused delivery with a track record in taking ownership to successfully steering projects forward, strong attention to detail, problem solving to achieve desired results and a proven ability to flex own style to be both strategic and hands-on when required. Familiarity with Agile tools and methodology an asset.
  • Excellent ability to partner with and influence multiple-stakeholders in a dynamic environment with a "can do” mindset to achieve successful business impact and outcomes.
  • Strong curiosity and creativity with a desire to stay up to date with industry trends in a competitive landscape and apply to CoE initiatives.
  • Excellent communication skills - English and local language verbal and written.
  • Relevant qualifications/certifications

  What makes you stand out:

  • Proven digital marketing expertise and knowledge including across IA/taxonomy, tagging, SEO/SEM, lead nurture, experience/content fragments for localization, personalization, accessibility, UX/UI, conversion rate optimization, A/B testing, CCM, etc. Experience with HTML and CSS is an asset.
  • Strong analytics skills to track and measure performance and make data-driven decisions (including A/B testing).
  • Strong Martech knowledge including with platforms such as AEM, Adobe Target, GA/Adobe Analytics, Workfront, SEMrush or other equivalent enterprise digital platforms. Experience in international websites management and Martech is a plus.

  MERCER

  Mercer believes in building brighter futures by redefining the world of work, reshaping retirement and investment outcomes, and unlocking real health and well-being. Mercer’s approximately 25,000 employees are based in 43 countries and the firm operates in 130 countries. Mercer is a business of Marsh McLennan (NYSE: MMC), the world’s leading professional services firm in the areas of risk, strategy and people, with more than 85,000 colleagues and annual revenue of over $20 billion. Through its market-leading businesses including Marsh, Guy Carpenter and Oliver Wyman, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment. In Ireland, Mercer employs over 600 employees in offices based in Dublin and Cork. For more information, visit mercer.com. Follow Mercer on LinkedIn and Twitter.

  We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients regardless of their gender expression or identity, marital or civil partnership status, ethnic origin, nationality, age, background, disability, sexual orientation or beliefs. We are proud of our inclusive culture where everyone feels empowered to bring their whole selves to work and thrive.

• About the company

  Marsh & McLennan Companies, Inc. is a global professional services firm, headquartered in New York City with businesses in insurance brokerage, risk management, reinsurance services, talent management, investment advisory, and management consulting.

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