• Job Description

  Req#: DIGIT001270

  THE ROLE: Digital Marketing Manager

  American Student Assistance™ (ASA) is national nonprofit that is changing the way kids learn about careers and prepare for their futures through access to career-readiness information and experiences.

  ASA fulfills its mission through free digital-first direct experiences, philanthropy, advocacy, thought leadership, groundbreaking research, and impact investing. We believe that exploring career possibilities, as early as middle school, and providing access to education-to-career pathways aligned with one’s passions and goals will result in greater confidence and long-term success for all students.

  We are looking for a Digital Marketing Manager.

  What You'll Do:

  • Help envision, craft and continuously refine our paid campaign strategies for Google Ads & YouTube, Meta, TikTok, Snapchat, and more
  • Analyze platform/campaign metrics daily and collaborate with team members to make campaign adjustments to optimize in-market results while also identifying new campaign concepts to test
  • Oversee the production and presentation of monthly campaign results to the Marketing department and look to continuously improve the process for analyzing this information and using it to inform future campaign concepts, strategies and budgeting decisions
  • Identify current social media/cultural trends and future areas of opportunity among the digital platforms that students use and communicate ideas/recommendations to the Marketing team
  • Collaborate with Creative team resources to produce all the assets required to launch, execute and optimize this work to achieve department goals and KPIs
  • Manage various vendor relationships and collaborate with their staff to identify new opportunities to improve our marketing efforts via new platform features, ad opportunities or AI solutions
  • Mentor junior staff on a variety of topics to enable their professional growth and development including platform and campaign strategies, results analysis and insights, department communications and presentations, and how to best leverage and collaborate with vendor account staff

  About You:

  • 5+ years of experience managing paid media campaigns at scale
  • In-depth experience managing Google Ads campaigns is a must
  • Experience planning and rolling out large-scale marketing campaigns and the ability to identify and drive improvements using a data-driven approach
  • A deep understanding of performance marketing KPIs and practices
  • Demonstrate a creative mindset with the ability to partner with creative teams on content development
  • Proficient, hands-on experience with Google Analytics and Google Tag Manager
  • Passionate about our mission and helping middle and high school students find their career path

  Education:

  Bachelor’s degree preferred.

  Skills:

  • A self-starter with a strong desire to monitor and optimize performance objectives.
  • A data-driven, results-oriented team player who is excited to test, experiment, and learn.
  • An analytical mindset with experience using data to guide strategy
  • High attention to detail, with the ability to manage multiple campaigns simultaneously.
  • Capable of multi-tasking across multiple initiatives and campaigns.
  • Strong understanding of major social platform algorithms, ad products, and optimization levers.
  • The ability to learn quickly and work in a fast-paced environment with evolving priorities.
  • A deep understanding of digital marketing, cultural trends and consumer motivations.

  Why ASA?

  ASA offers a wide range of perks and benefits to Team Members, including comprehensive medical, dental, and vision healthcare plans, a retirement plan (plus match), weekly lunches, commuter benefits, and tuition reimbursement.

  We also heavily prioritize a healthy work/life balance, which is why we offer all full-time Team Members generous PTO options, Summer Fridays (every Friday off between Memorial Day and Labor Day), and a company holiday break between December 25th and January 1st.

  ASA works in a Hybrid schedule (2) two days a week in our Boston HQ. We prioritize strategic thinkers, collaborators, and work/life pros who are looking to help make a difference in kid's education and career goals.

  #LI-Hybrid

  Qualifications

  Behaviors

  Preferred

  Thought Provoking : Capable of making others think deeply on a subject

  Leader : Inspires teammates to follow them

  Innovative : Consistently introduces new ideas and demonstrates original thinking

  Team Player : Works well as a member of a group

  Enthusiastic : Shows intense and eager enjoyment and interest

  Detail Oriented : Capable of carrying out a given task with all details necessary to get the task done well

  Loyal : Shows firm and constant support to a cause

  Functional Expert : Considered a thought leader on a subject

  Dedicated : Devoted to a task or purpose with loyalty or integrity

  Motivations

  Preferred

  Self-Starter : Inspired to perform without outside help

  Growth Opportunities : Inspired to perform well by the chance to take on more responsibility

  Peer Recognition : Inspired to perform well by the praise of coworkers

  Work-Life Balance : Inspired to perform well by having ample time to pursue work and interests outside of work

  Job Security : Inspired to perform well by the knowledge that your job is safe

  Flexibility : Inspired to perform well when granted the ability to set your own schedule and goals

  Goal Completion : Inspired to perform well by the completion of tasks

  Entrepreneurial Spirit : Inspired to perform well by an ability to drive new ventures within the business

  Ability to Make an Impact : Inspired to perform well by the ability to contribute to the success of a project or the organization

  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

  Discover how American Student Assistance (ASA) helps kids discover their educational and career opportunities. ASA is an innovative nonprofit organization.

Notice