• Job Description

  Req#: DIGIT001989

  About Us

  Kitsap Credit Union is a not-for-profit, member-owned financial cooperative with more than 300 employees and 14 branches throughout Western Washington. We have a passion for making a positive difference. As a $2 + billion-asset credit union, we are deeply committed to our members’ financial wellbeing and the prosperity and quality of life in the communities we serve. We are proud to be led by individuals with the experience and skills to drive our organization towards our goals for strategic growth and operational excellence. Our KCU Cares Foundation program focuses on providing resources and support for those struggling with homelessness or hunger and improving the financial well-being of the people in our communities. And beyond monetary efforts, we have provided thousands of hours in staff volunteerism and in-kind support.

  At Kitsap Credit Union, our success is built on trust-based relationships and personalized service. We understand our employees are key to our success. They provide the personalized service to our members and contribute to the communities where we live. We are committed to providing a supportive, mission-driven, and inclusive culture where employees can grow their careers. To learn more, visit kitsapcu.org .

  About the Role

  Kitsap Credit Union is in search of a Digital Marketing Manager. This position is responsible for the development and management of digital marketing strategies, including website optimization and content strategy. Responsibilities include administering marketing automation system(s), gathering, integrating, and analyzing data and behavioral analytics to create effective promotion strategies that enhance user engagement and drive conversions.

  PRINCIPAL ACCOUNTABILITIES

  • Conceptualize, research, and recommend data-driven digital marketing strategies in collaboration with a cross-functional team to ensure a comprehensive digital marketing and website optimization plan is created at least annually and designed to achieve measurable results in alignment with the organization’s annual management plan, annual budget, and long-range strategic goals.
  • Develop and execute website optimization strategies, including technical SEO improvements, site performance enhancements, user experience (UX) updates, and mobile responsiveness, ensuring the website serves as a high-performing digital asset.
  • Plan, develop, and manage website content strategy — including audits, editorial calendars, A/B testing, and high-quality content development — to enhance user engagement, optimize performance, and improve conversion rates across all digital platforms, ensuring alignment with SEO best practices, branding standards, and digital marketing goals.
  • Administer digital marketing solutions software for marketing automation, A/B testing, website personalization, and content management, ensuring seamless integration into existing technology infrastructure.
  • Develop and implement website personalization strategies utilizing Personas and Contact Groups to create tailored user experiences that improve engagement and conversion rates.
  • Coordinate website analytics and feature development efforts between internal stakeholders, external development teams, and internal IT resources to ensure the timely and seamless implementation of enhancements, tracking capabilities, and optimizations.
  • Manage and optimize search engine marketing (SEM) and search engine optimization (SEO) strategies to increase organic and paid search visibility, drive website traffic, and improve conversion rates.
  • Monitor and analyze website performance using tools such as Google Analytics, Google Tag Manager, and heat mapping software to identify opportunities for site improvements and content enhancements.
  • Negotiate and administer vendor, outsourcer, and consultant contracts related to digital marketing, website development, and content management in alignment with internal vendor due diligence and management protocols.
  • Ensure compliance with digital marketing/advertising, data privacy, and regulatory policies, including GDPR, CCPA, and other applicable guidelines.
  • Develop and manage annual budget requests for digital marketing and website optimization initiatives, effectively allocating resources to maximize ROI.
  • Stay informed on emerging technologies and trends in digital marketing, website optimization, and content strategy, providing recommendations for adoption where appropriate.
  • Create, implement, and adjust marketing calendars with VP, Director, and team, ensuring alignment with monthly performance targets and budget constraints.

  QUALIFICATIONS AND EDUCATION REQUIREMENTS

  • Bachelor’s degree in Marketing, Communications, Data Science, Information Technology, or related field required.
  • Minimum five years of experience in Digital Marketing Strategy, Digital Marketing Management, Website Optimization, or a closely related role (financial industry preferred).
  • Proven expertise in website optimization, SEO, content strategy, and user experience (UX) design principles.
  • Hands-on experience with Google Analytics, Google Tag Manager, marketing automation platforms, A/B testing tools, and content management systems (CMS).
  • Strong knowledge of data architecture and experience using marketing automation tools to gather and analyze data for actionable insights.
  • Proficiency in SEO and SEM strategy development, including keyword research, technical SEO, and paid search optimization.
  • Understanding of UX/UI design, website architecture, and mobile responsiveness.
  • Hands-on experience coding HTML, CSS, and basic JavaScript a plus.
  • Familiarity with digital privacy laws (GDPR, CCPA) and compliance best practices.

  SUPERVISORY STATUS

  • This position has no direct reports.

  WORKING CONDITIONS

  • Primarily an office environment with moderate noise levels.
  • Must be able to remain in a stationary position for at least 75% of the time.
  • Frequent use of computers and office productivity tools.
  • Occasional lifting of office materials up to 20 pounds.
  • Travel may be required for meetings in different locations.

  Quick Facts

  Reports to: Director, Digital Marketing

  Employment type: Exempt, Hybrid, Salaried, Full-time

  Salary Range: $80,000 to $100,000 depending on experience

  Bonus Target: 8% potential incentive of base pay

  Grade: 11BC

  Industry: Banking

  Our Values

  Integrity: We believe in acting with honesty, trust, and respect which are at the forefront of our daily engagement.

  Responsibility: We believe that responsibility is holding ourselves accountable for our decisions, actions, and their outcomes.

  Collaboration: We believe in the power of a diverse group of people working together to achieve a united outcome.

  Authenticity: We believe activities in actions that demonstrate our commitment to be transparent, dependable, and genuine in every day.

  What We Offer

  Not only are we one of the largest credit unions in Washington State, and growing, but we are also a company that cares about its employees. We back that up for our employees by offering competitive pay and a benefits package that helps support you and your family’s lifestyle. We value our employees, and we strive to keep our benefits comprehensive and affordable. Some of our benefits include:

  Careers | Kitsap Credit Union (kitsapcu.org)

  • Free onsite parking
  • Annual time off and sick time accrued
  • 11 Paid holidays
  • 1 Personal day
  • Medical, Dental, Vision, Short- and Long-term Disability, Life and AD&D Insurance
  • Employee Assistance Program
  • Choose from a PPO medical plan or a High Deductible with a Health Savings Account
  • 3% KCU funded Safe Harbor Contribution to your 401K
  • KCU will match up to 2% of your 401K contributions
  • All 401K contributions are 100% vested
  • Potential annual incentive in all roles within Kitsap Credit Union
  • Tuition reimbursement
  • 8 hours of paid volunteer time off
  • Discounts on KCU's products and services

  We believe in the power of belonging – it’s in our DNA as a not-for-profit, member-owned cooperative. Our un-bank-like structure ensures that we remain all about people: our members, our employees, and the people in the communities where we live and work. We work hard to provide a collaborative and inclusive environment where you can grow and excel in your career.

  We are dedicated to serving our members by providing personalized experiences, convenient access, and highly competitive products and services. But it goes much deeper than that. For more than 86 years, we have been relentless about making a positive difference in our communities. We understand that when our members and communities succeed, we all succeed, and that success can’t happen without great employees.

  ****** Employment is contingent upon satisfactory background and reference checks. Kitsap Credit Union is an Equal Opportunity Employer. All qualified applicants for employment will receive consideration without regard to sex, marital status, race, color, religion, national origin, age, veteran status, disability, genetic information, or any other protected status. ******

  #LDR

  Equal Opportunity Employer
  This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

• About the company

  Kitsap Credit Union is a not-for-profit, member-owned financial cooperative. With more than 300 employees and 16 branches throughout Western Washington.

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