Title - Digital Marketing Manager, Chat

Location u2013 Mumbai, India

EGNYTE YOUR CAREER. SPARK YOUR PASSION.

Egnyte is a place where we spark opportunities for amazing people. We believe that every role has meaning, and everyu00A0Egnyteru00A0should be respected. With 17,000 customers worldwide and growing, you can make an impact by protecting their valuable data. When joining Egnyte, youu2019re not just landing a new career, you become part of a team ofu00A0Egnytersu00A0that are doers, thinkers, and collaborators who embrace and live by our values:

• Invested Relationships
• Fiscal Prudence
• Candid Conversations

ABOUT EGNYTE

Egnyte is the secure multi-cloud platform for content security and governance that enables organizations to better protect and collaborate on their most valuable content. Established in 2008, Egnyte has democratized cloud content security for more than 17,000 organizations, helping customers improve data security, maintain compliance,u00A0preventu00A0and detect ransomware threats, and boost employee productivity on any app, any cloud, anywhere. For more information, visitu00A0www.egnyte.com .

THE OPPORTUNITY

Egnyte is seeking an experienced Digital Marketing Manager, you will be responsible for Planning digital marketing campaigns, including Chat, web, SEO/SEM, email, social media and display advertising. Maintaining our social media presence across all digital channels. Measuring and reporting on the performance of all digital marketing campaigns.

WHAT YOUu2019LL DO

• Own, manage, deliver, and report on our website chat experiences
• Leverage the most useful messaging and content to engage the target audience.
• Collaborate with department leadership, using website and chat metrics and industry best practices to help create measurable programs aligned to business goals that focus on driving a world-class user experience, qualified leads, and pipeline.
• Coordinate with live chat representatives and their managers to create a smooth transition between chatbots and live agents.
• Build out audience- and topic-specific, relevant conversational journeys, and automated chatbot flows that drive sales qualified leads and marketing qualified leads.
• Create, manage, and proactively share monthly reporting and analysis of key metrics and performance indicators for the website chat channel
• Partner with analytics, Marketing operations, and website teams to develop and refine our targeting and segmentation strategy and capabilities
• Follow industry policies, compliance requirements and best practices.
• Opportunity to grow into email channel marketing, as time/interest allows

YOUR QUALIFICATIONS

• To succeed in this role you will need to have:
• 5-7 years of experience in B2B Marketing, preferably demand or lead generation in technology industry
• Proven success in project management, with an ability to create, execute, and adjust plans as needed
• Experience managing Chat
• Strong analytical skills and metrics-driven decision making
• Strong English writing and proofreading skills
• Experience and understanding of lead generation, lead flow, and lead stage conversion process helpful
• Excellent interpersonal, verbal, and written communication skills
• Ability to manage multiple projects and meet deadlines under pressure

BENEFITS:

• Competitive salaries & Stock Options
• Medical insurance and healthcare benefits for you and your family
• Fully paid premiums for life insurance
• Flexible hours and PTO
• Mental wellness platform subscription
• Gym reimbursement

COMMITMENT TO DIVERSITY, EQUITY, AND INCLUSION

At Egnyte, we celebrate our differences and thrive on our diversity for our employees, our products, our customers, our investors, and our communities. Our recently launched global Egnyte Employee Communities (EECs) support representation and inclusion across our diverse workplace.u00A0Egnytersu00A0are encouraged to bring their whole selves to work and to appreciate the many differences that collectively make Egnyte a higher-performing company and a great place to be.