• Job Description

  Req#: 39492

  
  Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians - put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game-changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and more sustainable future that we can all be proud of.
  
  We want to transition the world towards a decarbonised and sustainable future. By pushing the boundaries of engineering and technology, we can make it work. We are always on the lookout for future-oriented talent – want to join the ride?

  We are now looking for a Digital Marketing Manager to join our global Energy marketing and communications team. The preferred location for the position is Helsinki or Vaasa, Finland. The position is a temporary position for maternity leave, covering a period of 18 months.

  Your tasks and projects will include:

  • Drive the adoption of world-class digital marketing practices in Wärtsilä Energy
  • Execute digital marketing campaigns and activities in collaboration with area and global teams
  • Coach and educate global and area marketing & communications teams in different areas of digital marketing
  • Lead the Wärtsilä Energy digital marketing community to facilitate knowledge sharing and ensure collaboration and alignment between area and global teams
  • Be a key user of our digital marketing tools e.g. Marketing cloud engagement, Sitefinity, Google Analytics 4
  • Ensure that the needed KPIs, analytics and reporting are set up to track progress and results
  • Manage external partnerships and agency relationships within digital marketing
  • Manage the Wärtsilä Energy web siten and SEO / SEM
  • Contribute to the Wärtsilä level digital marketing development roadmap and initiatives
  • Follow digital marketing best practices within the industry

  Requirements:

  • 5+ years of experience in B2B digital marketing planning and execution
  • A Master’s or Bachelor’s degree in marketing or other relevant field of study
  • Understanding of complex B2B sales & buying processes and how these can be supported with digital marketing
  • Experience in running marketing campaigns utilising various digital marketing channels
  • (e.g. SEM, organic/paid social, display ads, e-mails) and tactics (e.g. ABM)
  • Solid knowledge and experience of relevant marketing platforms and tools, especially Marketing Cloud Account Engagement, Sitefinity (or other CMS), Google Analytics 4 and Salesforce. Experience with N.rich (or other ABM platform) is seen as an advantage
  • Excellent planning, project management and prioritisation skills
  • A strong analytical mindset and experience in turning data into analysis and actionable insights
  • Experience working in a matrix organisation with cross-cultural teams
  • Fluent in English with strong verbal and written communication skills
  • Excellent networking and relationship-building skills

  
  In addition, an ideal candidate:

  • Is a team player that demonstrates Wärtsilä values
  • Has a business and goal-oriented mindset
  • Is curious to learn and eager to share his / her expertise

  
  Please apply by 07.01.2024.

  For more information about the role, please contact Sara Holtkamp, Digital Marketing Manager +358 50 3093085 at 02.01.2024 from 09-10 AM.

  Please apply as soon as possible and leave your CV and motivational letter, at the latest, on 07.01.2024. We will begin the interview process already during the application period as candidates apply for the position.

  Last application date: 07/01/2024

  At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

  This is Wärtsilä

  Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 17,000 professionals, in more than 200 locations in 68 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com.

• About the company

  Wärtsilä Oyj Abp, trading internationally as Wärtsilä Corporation, is a Finnish company which manufactures and services power sources and other equipment in the marine and energy markets.

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