• Job Description

  Req#: 36030
  Location: Miami Area Command, Miami, FL

  Position Type: Full-Time at 40 hrs/wk

  Pay Range: $70,000 - $75,900/yr

  About this opportunity:

  This position is responsible for planning, directing, monitoring and evaluating all marketing functions for the Area Command to ensure that The Salvation Army maintains a favorable and positive image online and in the community; Working with the Director of Development, creating a marketing strategy for the Florida Division, ensuring that the Army’s message is effectively delivered to its audiences and that programs and services are designed to meet clients and stakeholder needs; taking photographs and writing articles covering Salvation Army event; developing social media marketing strategies as well as training for the division using digital resources, electronic newsletters, funding capabilities, etc.; overseeing, maintaining, and managing the Divisional social networking policy; tracking social networking sites to ensure The Salvation Army assets are protected. Maintaining all divisional websites, providing technical support, training and collateral in accordance to current marketing efforts.

  Key responsibilities:

  • Plans and implements marketing programs for The Salvation Army Miami Metropolitan Area Command.
  • Creates, updates, and enforces digital style guides and branding efforts. Manages online brand and campaigns to raise brand awareness on our website, LinkedIn, Instagram and Facebook.
  • Defines, tracks, analyzes, and reports on metrics and analytics to understand reach.
  • Creates, edits, updates, connects, and shares video, images, text, and graphics through web and social media.
  • Develops and manages online marketing projects, including email campaigns, content creation, social media, SEO and SEM in collaboration with vendors.
  • Manages all digital media for Corps including, but not limited to the website(s), ticketing, registration, special events and social media.
  • Contacts the media to create awareness of special interests or events of The Salvation Army; serves as a Salvation Army representative or spokesperson as directed; represents The Salvation Army in a professional and positive manner.
  • Follows marketing trends throughout the Division and adjusts Divisional marketing plan to provide the most efficient and effective practices; advises management of public opinion and policy trends to include interpretation of same; researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities.
  • Assists with the creation, preparation and/or upgrading of digital and promotional materials to include annual reports, videos, slideshows. brochures, monthly newsletters, and programs; reviews current publicity tracking methods and improves as necessary.
  • Assists the Director of Development in the creation of a budget for marketing efforts. Works cooperatively with members of a strategy team to create long-term goals and plans for their programs and services.
  • Works with representatives at field locations to develop marketing plans and campaigns using social media; provides training to same in web content maintenance in compliance with the current divisional web content system and related policies.
  • Meets with the Development team on a weekly and/or as-needed basis to update team on marketing efforts.
  • Receives and responds to telephone calls and social media messages related to services and marketing matters as well as client needs; responds to or delegates response to all marketing correspondence including thank you letters and phone calls, etc.
  • Guides preparation of marketing activity reports and presents to executive management monthly.
  • Selects and screens targeted resources for information about new potential donors and strategic partnerships
  • Serves as a liaison to the news media and public, setting forth a clear image of The Salvation Army programs, services, and special events. Maintains contact with all local news media (including print, radio and television). Work on identifying pro-bono media opportunities to share news of the Salvation Army programs.
  • Maintains strict and up-to-date knowledge and understanding of Territorial and Divisional Social Network Policy(ies); informs Human Resources and others with need to know of any changes to same.
  • Oversees social networking sites to ensure The Salvation Army assets are protected; alerts proper Salvation Army authorities regarding suspected harmful posts/tweets.

  What we are looking for in you:

  • Bachelor’s degree from an accredited college or university in Marketing, Public Relations, Communications, or a related field, AND

  • Five years progressively responsible experience coordinating marketing, public relations, and media relations, OR

  • Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.

  Physical Requirements and Working Conditions:

  Ability to travel to various locations in order to participate in public meetings, conferences, etc.

  Duties are usually performed seated. Sitting may be relieved by brief or occasional periods of standing or walking.

  Employee Benefits

  • Medical, Dental and Vision Insurance
  • Paid Time Off (PTO) and Holiday Pay
  • Life Insurance
  • Retirement Plans and more!

  To learn more about The Salvation Army, click here!

  Copy and Paste into ‘here’ link: https://www.ministrytoolkit.org/assets/share/asset/adoe15uz5z

  Why work for us?

  The Salvation Army offers a broad range of career opportunities, particularly targeted toward those motivated by our mission, to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

  The Salvation Army strives to do the “Most Good” for its employees by offering a greater sense of purpose in the work performed, by training and mentoring employees and by offering competitive compensation and benefit plans. Whether employed as a truck driver, administrative support team member or the director of a program, our employees understand at the core of their work is the opportunity to be an integral part of an organization that is Doing the Most Good.

  Five values at the heart of everything we do…We are…

  • Passionate
  • Compassionate
  • Uplifting
  • Brave
  • Trustworthy

  Additional Information:

  All employees recognize The Salvation Army is a church and agree they will do nothing as an employee of The Salvation Army to undermine its religious mission.

  To apply, click on the “Apply Now” icon at the bottom of this posting.

  Application Submittal Period: 06/09/2025 – 07/04/2025

  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

  Equal Opportunity Employer Minorities/Women/Veterans/Disabled

  When an application is selected for review, typically, only applicants who indicate the relevant education and experience requirements, as indicated in the job description for the position, may be considered for job openings. Please FULLY complete the application, answer questions completely, honestly and to the best of your ability. Please also upload a copy of your resume (when available). Those applicants requiring accommodation to the application and/or interview process should contact a representative of the Human Resources Department at the applicable location.
  
  We appreciate your interest in employment opportunities with The Salvation Army!

• About the company

  The Salvation Army | The Official Website of Southern Territory, containing news, services and information on our mission and work in the United States.

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