Monster Energy
Digital Marketing Manager
This job is now closed
Job Description
- Req#: DIGIT007978
Monster Energy is more than an energy drink, it is a lifestyle! We support the scene, our bands, our athletes, and our fans. We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire.
We celebrate with our fans and riders and employees!
We are a brand that represents being the best at what we do. Join Us!
Monster Energy is an affirmative action and equal opportunity employer.
Position Summary:
Develop and manage digital marketing and media strategies for all Monster Energy Company brands across the markets to
ensure that the Monster Energy brand culture is supported and actively represented in online, in the world of all things.
Monster Energy.Essential Job Functions:
Develop and execute comprehensive digital marketing and media strategies and campaigns, integrating both online and offline marketing efforts, for implementation across multiple markets.
Overseeing social management of your assigned territories, creating and maintaining digital posting schedule and daily monitoring the external dialogue and image of Monster Energy brand in earned media including engagement as well as analyze quantitative and qualitative performance to incorporate any learnings.
Monthly and yearly reporting on channels, setting goals and KPIs for channels in line with HQ and Managing local social budget.
Establishing KPIs and goals and manage the relationship with designated Digital Marketing agency ensuring annual performance reviews conducted to improve agency performance and KPIs and goals managing athletes and ambassador's social media deliverables.
Creating localized articles for your assigned territories website aligned with Events / Athetes /
Ambassadors/activates, repurposing globally relevant content, product list maintenance and updating rosters.Essential Job Requirements:
Between 3-5 years of experience in marketing with a beverage, CPG lifestyle brand.
Between 3-5 years of experience in Digital Marketing Communications and Public Relations.
Advance user of Microsoft Office, Project Management Software is a plus (Air table/Click up).
Strong understanding of digital media, including social media, programmatic, and influencer marketing. Basic knowledge of traditional media.
Fluent in English. Experience with lifestyle marketing, digital media, sponsorships, event marketing and influencers, deep understanding of social platforms and latest content style/trends.
About the company
Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. Instead, we support the scene, our bands, our athletes and our fans!
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