• Job Description

  Req#: 32455529102

  Join to apply for the Digital Marketing Manager role at Fieldpiece Instruments

  Join to apply for the Digital Marketing Manager role at Fieldpiece Instruments

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  Fieldpiece is searching for an experienced Digital Marketing Manager to drive the online presence and engagement of our brand and products. The ideal candidate has 5+ years of digital marketing experience with a focus on SEO, PPC, social media, email campaigns, community management, and analytics. You have experience creating and managing the marketing calendar and utilizing tools such as Google Analytics, Google Ads, HubSpot, and Click Dimensions. You have the unique combination of creative and analytical skills to create content, measure the impact and bring new ideas to the team.
  
  Recognized as one of the Best Places to Work in SoCal in 2023 & 2024, Fieldpiece has been delivering rugged, professional-grade, and feature-rich tools and testing instruments to HVACR technicians since 1990. HVACR pros trust us to help them do their jobs better, faster, and easier with tools like spanning meters, manifolds, leak detectors, scales, and more.
  
  We offer a hybrid, flexible work schedule with 2 remote days/week, a hire-to-retire philosophy that encourages career growth, a music room with guitar, piano, and voice instructors, and a kitchen full of snacks to keep you charged throughout the day. We're a team of innovators where curious experimenting is celebrated, learning is encouraged, and initiative is rewarded.
  
  What Youll Do
  
  Digital Marketing Campaigns
  
  

  • Plan, execute, and optimize multi-channel digital marketing campaigns across platforms, including paid search, social media, email, and display advertising.
  • Develop engaging content tailored to target audiences, emphasizing the benefits and unique features of our products, industry trends, product uses and customer success stories.
  • Assist the creative team to design compelling graphics, videos, and promotional materials.
  • Partner with sales, product, and customer support teams to align marketing efforts with business objectives.
    
    

  Website and SEO Management
  
  

  • Manage and update website content to ensure accuracy and relevance.
  • Optimize website pages for search engines (SEO) to improve organic traffic and rankings.
  • Work with web developers to enhance user experience and implement website enhancements.
    
    

  Analytics and Reporting
  
  

  • Track and analyze key performance indicators (KPIs) for digital marketing initiatives, using tools like Google Analytics, HubSpot, or similar platforms.
  • Provide regular reports on campaign performance, ROI, and insights to guide future strategies.
    
    

  Email Marketing
  
  

  • Design and execute targeted email campaigns to nurture leads and retain customers.
  • Build segmented email lists and A/B test subject lines, messaging, and layouts for optimal performance.
    
    

  What You Bring
  
  

  • Bachelors degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in digital marketing or a related role.
  • Proficiency with digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, SEO tools, email marketing platforms).
  • Strong analytical skills with experience using Google Analytics or similar tools.
  • Excellent written and verbal communication skills.
  • Knowledge of graphic design and video editing tools (a plus).
  • Detail-oriented, creative, and results-focused.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Willingness to learn and adapt to new technologies and marketing trends.
    
    

  Excellent benefits!
  
  

  • Matching 401k up to 4% with immediate vesting.
  • Healthcare premiums are subsidized 80% for you and your family with HSA and FSA options.
  • Supplemental Term Life, Employee Assistance Programs (EAD), and more.
  • Hire to Retire philosophy that includes personal career development plans.
  • Onsite music program with lessons from guitar, piano and voice coaches.
  • Bonuses based on company and personal performance.
    
    

  The California base annual salary range for this role is currently $85,000-120,000 plus bonus. Pay scales are determined by role, level, location, and alignment with market data. Individual pay is determined through interviews and an assessment of several factors that that are unique to each candidate, including but not limited to, job-related skills, relevant education and experience, certifications, abilities of the candidate and pay relative to other team members. We can share more information about our bonus program and benefits during the hiring process.
  
  EOE AA M/F/Veteran/Disability
  
  Our values drive everything we do and our culture.
  
  We are a TRIBE.
  
  Our collective growth starts with individual growth.
  
  We are fully engaged and empowered, collaborating to achieve our common mission.
  
  Our people are central in making Fieldpiece the best place we will work, ever.
  
  We do the UPFRONT HOMEWORK.
  
  We are prepared before coming together to move forward effectively.
  
  We begin with the end in mind by understanding The Why upfront, visualizing, researching, and acting.
  
  We address obstacles head-on with creativity, grit and tenacity, while having fun along the way.
  
  We deliver the RIGHT STUFF.
  
  We deliver innovative solutions by seeing the world through the eyes of our customers.
  
  Our culture of purposeful critical thinking leads to greatness now, rather than perfection never.
  
  We earn TRUST.
  
  We prove our credibility, reliability, and genuine interest in others to build lasting relationships.
  
  Our tribe, partners, end users, suppliers and channel partners can rely on us to listen, act with integrity, and deliver quality.
  
  We are LEAN.
  
  We never stop searching for a better way.
  
  We get started, fail fast, and move forward.
  
  Our actions deliver valuable results.
  
  We leave our EGO at the door.
  
  We are unconcerned to be judged by the questions we ask.
  
  With humility, we value and pursue ideas and feedback from everyone.
  
  Our personal success is derived from the tribes success.

  Seniority level

  • Seniority level

    Mid-Senior level

  Employment type

  • Employment type

    Full-time

  Job function

  • Job function

    Marketing and Sales

  • Industries

    Industrial Machinery Manufacturing

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• About the company

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