• Job Description

  Req#: 156580

  Relocation Assistance Offered Within Region
  # 156580 - Singapore, Singapore, Singapore
  
  Who We Are
  Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
  
  We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
  
  If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
  

  Summary/Purpose:

  As Digital Marketing Manager within Colgate-Palmolive, your main purpose is to work with IBE, Media and Digital leads in APAC in the strategy ideation and alignment for priority regional campaigns up to activation for growth, demand generation and brand uplift from digital channels. Main objective is to improve Colgate-Palmolive brands’ uplift in attention metrics leading consumers to consideration and purchase stage. You will demonstrate clear mastery of all mechanics across digital platforms to drive performance. You’ll partner with our digital agencies, brand managers, innovation, insights as well as the rest of the digital transformation team

  Primary Responsibilities:

  • Ensure consistent branding and messaging across all platforms

  • Plan and Coordinate the setup, launch, trafficking and optimizing of our regional digital marketing campaigns. All while ensuring that these processes are in line with Colgate brand safety and ad fraud guidance and comply with consumer privacy regulations

  • Present innovative ideas about campaigns’ strategies and effective ways to reach the target audience, accelerate business performance, and stay ahead of the competition by analyzing, keeping pace and in touch with industry trends

  • Lead Digital Content development required for regional campaigns, including web, social media, and display advertising

  • Create digital content for marketing campaigns and programs

  • Coordinate and manage content across all platforms and be hands-on in the writing/editing process as needed

  • Ensures consistency with the brand guidelines and alignment with regulatory internal partners

  • Develop a website’s content, structure, and design based on the company’s goals and target market

  • Create a strategy for managing the company’s online presence through social media channels such as Facebook, Instagram and Youtube

  • Work with the Digital Media Optimization Manager on the performance measurement and reporting of the regional digital marketing campaigns on an ongoing basis and make adjustments to improve results

  • Partner with any external parties, advertising vendors, and in-house creative team and partners and deliver campaigns contents creation and execution

  Values:

  Optimistic: You are positive and always look for the favorable side of a situation.

  Curious: You have an intense desire to know, understand and grow.

  Resilient: You adapt. You bounce back and stay calm in the face of a crisis.

  Courage: You are not fearful in the face of stress, conflict or danger. You speak up and take smart risks.

  Humility: You are modest in the estimate of your own importance.

  Empathy: You value the feelings, thoughts and attitudes of others, and work toward team contributions.

  Integrity: You take personal responsibility for your deadlines and the quality of your ideas.

  Excellence: You strive for quality and uniqueness in your work and the work of others.

  Education/Experience:

  • Minimum 7-10 years of experience into Digital Marketing in a global company

  • Experience in integrated marketing, digital marketing or related marketing subject areas will be an advantage

  • Ability to work in a dynamic environment with multiple senior-level partners and deliver quality outputs despite tight deadlines and budget.

  • Knowledge of e-marketing tools such as Facebook Ads Manager, Google Ads, Google Tag Manager, DV360, TradeDesk

  • Standard industry reporting tools and ad-serving / bid Management technologies (DV360, CM, Google Analytics, DoubeVerify, The Trade Desk, Google Adwords, Google Search Console, Google Keyword Planner, Screaming Frog, SEMRush, etc.)

  • You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, display, programmatic and other digital channels.

  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.

  • You possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations.

  • Proficiency in Adobe Creative Suite tools like Photoshop, Illustrator, and Premiere Pro is a plus

  • You are a highly goal-oriented individual and have excellent communication skills.

  • You are open minded, curious and a strong problem solver

  This description is not intended to be an exhaustive list of all responsibilities, skills, efforts, or working conditions associated with this position. It is, instead, a description of the essential elements of the position that are needed for recruitment, placement, orientation, training, competency and performance assessment, classification, compensation determination and other Human Resource actions.

  
  Our Commitment to Sustainability
  With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
  
  Our Commitment to Diversity, Equity & Inclusion
  Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
  
  Equal Opportunity Employer
  Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
  
  Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
  
  #LI-Hybrid

• About the company

  Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.

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