• Job Description

  Req#: 726639BR

  Job Description

  This position is responsible for the content planning, execution, analysis, and optimization of Family Dollar’s website and app to drive engagement and conversion by translating merchandising product strategies and brand campaigns. The key goal is to maintain and optimize the user experience that drives sales and in-store visits. The specialist will support omnichannel programs, personalization strategies, and A/B testing to drive deeper engagement and incremental sales and enhance our customers' experience. The Family Dollar website and app are a crucial resource for driving traffic into our stores, so optimizing their access to product information, seasonal offerings, and engaging content will also be essential. This includes heavily optimizing critical sections of our websites and app (e.g., homepage, category landing pages, product detail pages, shopping cart, and checkout) for user experience and driving increased engagement. This role will also help us understand and adhere to our brands and department goals while working closely with merchants and marketing-channel teams across paid media, addressable, and content to ensure the timely execution of omni-channel product strategies and campaigns. The Specialist will also work closely with our product management team and external partners on enhancements to our websites and app, such as personalization, sharing new/emerging trends/opportunities that will help drive our business, and creating competitive advantage. This person will use data to drive decisions that improve the customer experience and support business goals. They will combine strategic direction with hands-on tactical execution, testing, and learning to continually optimize results.

  Principal Duties and Responsibilities - Primary responsibilities listed in order of importance

  Support delivery of overall website and app marketing strategy to drive key KPIs such as revenue, conversion, revenue per visitor, bounce rate, and return rate. Develop schedules that balance strategic priorities with intake requests from various stakeholders. Plan marketing content for website and app for that aligns with department calendars and go-to-market plans. Maintain team’s website/app calendar. See website and app content through from conceptualization to deployment and analysis, working closely with merchants, designers, copywriters, and web developers for execution. Test, schedule, and deploy website and app content, ensuring accuracy at each step. Execute A/B testing and personalization strategies for website and app for optimizing KPIs using our toolset. Work closely with product management team on new functionality and enhancements to improve user experience. Collaborate across the marketing department integrate website and app into omni-channel campaigns and support monetization program on both the website and app. Support the analysis of and reporting on website/app performance and/or campaign performance and behaviors and incorporate learnings into current and future planning. Track best practices, monitor industry trends, and make recommendations for channel growth.

  Minimum Requirements/Qualifications - Summary of knowledge, experience and education required.

  BA/BS. MBA preferred. 3+ years of digital marketing experience. Strong problem-solving skills and meticulous attention to detail. Excellent written and verbal communication skills. Experience leveraging content management systems. Experience leveraging customer relationship management systems. Experience analyzing website data using an analytics tool (i.e. Google Analytics). Proven analytical abilities with strategic thought processes and reporting skills. Ability to prioritize multiple projects with competing deadlines and a high sense of urgency. Proficiency in A/B testing and personalization strategies a plus. Technical Skills: Intermediate to advanced working knowledge of Microsoft Office desktop applications, inclusive of Excel, Word, PowerPoint, and Outlook. Intermediate to advanced working knowledge of Adobe Suite, including but not limited to Adobe Photoshop and Adobe InDesign.

  Desired Qualifications - Desired but not required.

  Preferred

  
  This is not to be considered a complete list of job duties, as they may be amended or added to as needed.
  
  

  Auto Req ID

  726639BR

  Zip/Postal Code:

  23320

  Division

  Corporate

  Process Level/Store #

  FAMILY DOLLAR SERVICES, LLC

  Corporate Job Category

  Marketing

  Job Code

  FDDGMKSPC FD DIGITAL MARKETING SPECIALIS

• About the company

  Dollar Tree, is an American multi-price-point chain of discount variety stores. Headquartered in Chesapeake, Virginia, it is a Fortune 500 company and operates 15,115 stores throughout the 48 contiguous U.S. states and Canada. Its stores are supported by a nationwide logistics network of 24 distribution centers. Additionally, the company operates stores under the name of Dollar Bills, as well as a multi-price-point variety chain under the Family Dollar banner.

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