Job Title: Digital Marketing Specialist

Location: Remote

Job Type: Full-Time

Reports To: Marketing Manager

Job Summary:

We are seeking a creative and results-driven Digital Marketing Specialist to join our marketing team. This role is responsible for planning, executing, and optimizing our digital marketing efforts across various online channels. The ideal candidate has a strong grasp of current marketing tools and strategies and is able to lead integrated digital campaigns from concept to execution.

Key Responsibilities:

• Develop and execute digital marketing campaigns across channels including SEO, SEM, email, social media, and display advertising
• Manage and maintain the company's website and social media presence
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Google Ads, and Meta Business Suite
• Conduct keyword research and optimize website content for search engines (SEO)
• Create engaging content for various platforms including web, email, and social media
• Collaborate with internal teams to create landing pages and optimize user experience (UX)
• Stay up-to-date with digital marketing trends, technologies, and best practices
• Manage paid ad campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) to drive traffic and conversions
• A/B test and optimize campaigns for maximum ROI
• Support lead generation efforts through digital strategies

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• Proficiency in marketing software and tools (e.g., Google Analytics, Google Ads, Meta Ads, HubSpot, Mailchimp, SEMrush)
• Strong understanding of SEO, SEM, email marketing, and social media platforms
• Experience with content management systems (e.g., WordPress)
• Excellent written and verbal communication skills
• Creative thinking and problem-solving mindset
• Ability to manage multiple projects and deadlines

Preferred Qualifications:

• Google Ads or Google Analytics certification
• Experience with video marketing and/or influencer marketing
• Knowledge of HTML/CSS is a plus
• Familiarity with CRM systems and automation tools

Benefits:

• Competitive salary and performance bonuses
• Health, dental, and vision insurance
• Remote work flexibility
• Career development opportunities
• Fun, collaborative team culture