• Job Description

  Req#: R95053

  Search Marketing Manager

  We are seeking a highly motivated and results-driven B2B Search Marketing Manager to lead our search engine marketing initiatives. In this role, you will be responsible for optimizing our online presence, driving organic and paid search traffic and converting visitors into leads or customers. This position will provide support to multiple business units within the company and encompass governance responsibilities. The role also includes training new search marketing employees, gathering requirements for systems and sharing vendor insights and industry trends. This role specifically encompasses managing technical SEO aspects like schema markup, tagging, domain and URL strategy, canonicals and HREFLang implementation.

  Responsibilities/Accountabilities:

  Search Engine Optimization (SEO):

  • Develop and implement an SEO strategy to improve organic search rankings and drive high-quality, relevant traffic for multiple business units including those with a global reach.

  • Perform keyword research and analysis for corporate and cross-business unit initiatives, based on business requirements to identify opportunities and optimize on-page and off-page SEO factors.

  • Maintain company-wide keyword list and collaborate with business units to eliminate competing optimization efforts.

  • Monitor and report on key SEO metrics, making data-driven adjustments to improve performance on a global scale.

  • Manage technical SEO aspects, including website architecture, on-page markup, crawlability and indexability to enhance search engine visibility.

  • Implement schema markup to provide structured data that enhances search engine understanding of our content.

  • Develop and maintain a comprehensive URL strategy to ensure user-friendly and SEO-friendly URLs.

  • Implement HREFLang tags to support international SEO efforts, targeting multiple languages and regions.

  • Manage webmaster and search console properties and administer access to business unit colleagues to aid in their SEO efforts.

  Search Engine Marketing (SEM):

  • Create and manage paid search brand campaigns, including Google Ads (AdWords), Bing Ads and other relevant platforms to benefit various business units.

  • Develop and optimize ad copy, landing pages and bid strategies to maximize ROI.

  • Work on improving website conversion rates by optimizing landing pages, forms and user experience.

  • Monitor campaign performance, manage invoicing and budgets and adjust strategies as needed to meet goals.

  • Manage Google and Microsoft MCC accounts within which corporate and business unit sub-accounts reside. Monitor invoicing status and coordinate with business units to ensure timely payment of invoices.

  • Create / manage universal conversion tags in native search platforms, in collaboration with business unit stakeholders.

  Training and Documentation:

  • Provide training and mentorship to new search marketing employees, agencies and contractors ensuring they are well-versed in our company’s strategy and goals for search marketing.

  • Develop and conduct training programs and documentation of current strategy.

  • Develop content strategies for company-level pages that support SEO and SEM efforts and serve as a consultant for the content teams to ensure that website content is search-engine friendly and aligned with SEO best practices for diverse business units.

  Analytics and Reporting:

  • Develop test and learn plan, using data to optimize performance of organic and paid efforts

  • Provide regular performance reports on corporate search initiatives, based on business unit requirements with actionable insights to optimize campaigns and SEO results.

  • Stay informed and create presentations about industry trends, competitor strategies and changes in search engine algorithms to support the varied needs of our business units.

  Management of Search Marketing Systems:

  • Manage marketing systems such as AdWords (Google Ads) and Searchmetrics to maximize results and achieve business objectives.

  • Stay updated on the latest features and tools provided by these systems and cascade to relevant teams.

  • Manage user access to tools according to security policy standards.

  Governance Responsibilities:

  • Minimize business unit conflicts in paid and organic campaigns and tactics.

  • Implement and enforce governance policies and guidelines related to data, privacy and compliance as they pertain to search marketing activities across business units with a global perspective.

  • Ensure that marketing efforts align with regulatory and industry standards while managing data responsibly on a global scale.

  Qualifications

  • Bachelor's degree in marketing, business, or a related field.

  • Proven experience in B2B search marketing, including SEO and SEM, with a strong focus on global strategies.

  • In-depth knowledge of SEO tools and best practices for international markets.

  • Proficiency with Google Ads (AdWords) and other search advertising platforms for global campaigns. Google Adwords certification required.

  • Strong analytical skills and the ability to make data-driven decisions with a global context.

  • Excellent written and verbal communication skills.

  • Adept at staying up-to-date with industry trends and best practices.

  • Must be comfortable in a fast-paced, ever-changing environment working with tight deadlines across multiple key stakeholders and a need for quick response

  • Strong competency in project management and organization with ability to lead multiple projects/deadlines

  • Experience with SiteCore or other enterprise CMS preferred

  • Critical thinker and problem solver with a proven ability to uncover insights and optimize programs to meet goals using analytics.

  • Highly influential communicator with excellent written and verbal communication skills.

  • Self-starter and passionate with strong bias towards driving results

  • Strong attention to detail

  • Proficient in business software applications including Microsoft Office (Outlook, Word, Excel, Project, SharePoint, PowerPoint, Teams).

  • Must be comfortable being in client/stakeholder facing and engaging multiple teams within the organization, leading coordination for large projects.

  • Proven ability to manage multiple workstreams/timelines simultaneously while recognizing dynamic and shifting priorities and adjusting schedules and deliverables accordingly.

  • History of collaborative, collegial working relationships, preferably in a matrix model; negotiates with and influences others internally and externally.

  The salary range provided in this posting is the base salary range for Illinois.$107,900.00 - $179,900.00

  RELX offers several health, protection, retirement, financial and wellbeing coverage options, as well as time away from work, so that you can choose benefits that fit your life—wherever you are. For most coverage, including health and protection benefits, you’ll need to enroll within 31 days of your hire or rehire date, and then again during Benefits Annual Enrollment each year (typically held in the fall). You can change your coverage during the year only if you have a qualifying life event, such as getting married or having a child. More details are available online or by calling the RELX Benefits Center. Both you and RELX share in the cost of your coverage, including for your spouse/partner and eligible children. You contribute to the cost of your benefits coverage through per pay period contributions. These contributions are based on your base salary plus target incentive or commission (if applicable), where you live and who you choose to cover. RELX provides a subsidy that can be applied to any medical and dental coverage that you purchase through the Aon Active Health Exchange™. People who are eligible for the benefits include: Full- and part-time employees working at least 20 hours or more per week; your spouse or partner; and children up to age 26 for medical and 19 (or 23 if a full-time student) for dental and vision. Other eligibility requirements may apply for certain benefits.

  At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups.

  We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

  Please read our Candidate Privacy Policy.

• About the company

  LexisNexis® Risk Solutions Group (RSG), a portfolio of brands that span multiple industries providing customers with innovative technologies, information-based analytics and decision tools and data services that provide market-specific solutions

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