• Job Description

  Req#: 25079192

  About this Position

  As Channel, i.e. Website (or data) specialist, the role develops and leads Aggregates and analyses performance for continuous learning, including web, SEO/SEM, email, social media across the portfolio of brands and international markets as well as upgrading and harmonizing digital marketing activities.
  
  

  What you´ll do

  • Drives alignment between SMU and countries, aids executing of digital marketing campaigns.
  • Supports markets and SMU with digital marketing (campaign) related activities. Aggregates and analyses performance for continuous learning, including web, SEO/SEM, email, social media across the portfolio of brands and international markets as well as upgrading and harmonizing digital marketing activities
  • Manage & steer the eCommerce platform (Fester) - collaborates with local marketing and strategy teams to define the overall eCommerce strategy
  • Plans, manages and executes special digital platform projects across global markets for a focused / all product category
  • Conducts analysis of own/competitor's digital activities across relevant digital touchpoints for fast learning sharing and eff-ve roll-outs
  • Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment
  • Tests and rolls out new applications / functionalities i.e lead flow
  • Implements and manages or supports implementing of digital campaigns and strategy development per brand cluster
  • Translate Global Digital Strategy into local strategies and activities
  • Translates the current communication strategy into a hollistic mobile first digital and touchpoint strategy
  • Regularly connects and consults to SMU and markets, driving best in class digital execution; cross-fertilises knowledge accross brands and markets
  • Enables and consults markets to use global digital strategy and touchpoint recommendations to upgrade their market digital activities.

  What makes you a good fit

  • Bacherlor degree in Digital marketing incluiding eCommerce
  • 5+ years of experience in a related field
  • Experience in marketing communications campaigns integrated marketing advertising social media marketing
  • Marketing web analytics
  • Project Management
  • Proficient in english.

  Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Flexible Benefits
  • Savings fund
  • Friday early finish

  At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

  
  

• About the company

  Henkel operates worldwide with leading innovations, brands and technologies in three business areas: Adhesive Technologies, Beauty Care and Laundry & Home Care.

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