• Job Description

  Req#: 32617618487

  Digital Marketing Specialist - SAN DIEGO, CA 4 days ago Be among the first 25 applicantsOverviewThe Digital Marketing Specialist plays a key role in advancing BluPeak's digital marketing strategy by optimizing performance, increasing brand awareness, and enhancing member engagement. This position is responsible for overseeing website UX/UI and content management, developing email marketing and Member journey strategies, and executing digital innovations that drive lead generation and member retention. This role requires close collaboration with internal teams to ensure a seamless and engaging digital experience while leveraging data and analytics to deliver performance-driven results. To be successful in this role, one must take initiative, be highly motivated, have a strong attention to detail, and possess a solutions-oriented approach.ResponsibilitiesOversees routine website updates, ensuring content accuracy, compliance, and alignment with best practices. Partners with website vendors to recommend enhancements to user experience, improve on-site engagement, and drive conversions through innovative features and optimizations.Works with the AVP of Marketing and Digital Banking to recommend website enhancements and implement emerging technologies that support digital growth initiatives.Assists with the development of RFI, RFQ, and RFP processes to evaluate new technologies and onboard digital marketing vendor partnerships.Develops and implements data-driven email marketing strategies, including automated member journey campaigns, to enhance engagement and retention. Manages email platform functionality, segmentation, and reporting to optimize performance and improve Member experience.Collaborates with the marketing team to strategize and implement digital campaigns that support overarching business objectives. This includes website promotions, email campaigns, paid search and PPC efforts, and advertising within BluPeak's Online Banking and Mobile App platforms.Executes SEO initiatives to improve website visibility, drive organic traffic, and enhance search rankings through content optimization and keyword strategies.Manages reporting and analytics for website, email, marketing automation, and digital campaigns, providing insights on key performance metrics. Uses data analysis to refine strategies and maximize marketing effectiveness.Collaborates with Marketing Communications Specialist in managing BluPeak's social media presence, including follower engagement, promotional posts, contests, collateral development, and on-call complaint resolution.Maintains and updates BluPeak's internal intranet to ensure employees have access to relevant and current information. Provides marketing support to internal departments as needed.Supports marketing initiatives related to ATM screen content and branch digital signage.Directs vendors and agencies as required to meet quality/cost goals and meet performance requirements.Provides marketing support and development of materials for internal departments as needed.Ensures the BluPeak brand is maintained and that materials are compliant with credit union policy and financial institution regulations.Adheres to company policy and procedure, completes annual compliance training, and complies with business continuity and vendor management policies. These are crucial for regulatory compliance, safety, and the organization's sustainability.Complies with all Anti Money Laundering laws such as the Bank Secrecy Act, OFAC, and USA PATRIOT Act, including accurate Member/Customer Identification Program, member due diligence, OFAC match processing, and reporting suspicious activities and fraud.Performs other duties as assigned.QualificationsEDUCATION and/or EXPERIENCEBachelor's degree in Marketing, Communications, Business, Cognitive Science, or related field is required. Minimum three to five years of experience in marketing, communications, or website development, with emphasis on UX/UI, marketing automation, and journey mapping.Strong written, verbal, spelling, and proofreading skills. Excellent communication and editing abilities.Self-directed with the ability to prioritize, multitask, organize, and meet deadlines in a fast-paced environment.Effective coordination skills across diverse teams.Proficiency in PowerPoint, data interpretation, and basic mathematical calculations.Strong critical-thinking, problem-solving, and project management skills. Ability to analyze data and think strategically and tactically.Willingness to travel and support after-hours or weekend events occasionally.Organized, creative, and capable of managing multiple projects independently and within a team.Must be able to work in the San Diego office three days a week.TECHNOLOGY PROFICIENCYFamiliarity with web technologies (HTML, CSS), analytics tools (Google Analytics), CMS, marketing automation platforms, and email software is required. Experience with social media platforms, MS Office, HubSpot, and Adobe Creative Cloud is preferred.BluPeak Credit Union is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics. Employment is contingent upon background checks, drug screening, and credit checks. We are committed to providing reasonable accommodations for applicants with disabilities and sincerely held religious beliefs.#J-18808-Ljbffr

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