• Job Description

  Req#: R0063915

  Job Title : Digital Marketing Specialist

  No. of Vacancies : 1

  Job ID : R0063915

  Location : Pune/Thailand/Japan

  Full time /Part Time : Full time

  Regular /Temporary : Regular

  SANDVIK COROMANT is the world’s leading supplier of tools, tooling solutions and know-how to the metalworking industry. With extensive investments in research and development we create unique innovations and set new productivity standards together with our customers. These include the world's major automotive, aerospace and energy industries. Sandvik Coromant has around 8,000 employees and is represented in 130 countries. We are part of the business area Sandvik Machining Solutions within the global industrial group Sandvik.
  
  The Sandvik Coromant marketing team takes the lead in applying a balanced and effective mix of marketing, communication, and brand activities to drive sales, promote our growth strategy and ensure our unique brand position. Covering all of South and East Asia, this team actively drives an audience centric approach and secures the successful and efficient launch of our offers to grow our reach and create further awareness of our brand, we are looking for a truly dynamic Digital Marketing Specialist – someone who knows how to increase audience engagement and generate the ultimate customer experience at all touchpoints.
  

  We offer a global, innovative, and inclusive setting, with passionate people and industry leading solutions in metal cutting – an exciting marketing arena where speed, agility and solid insights sure makes a difference!

  PURPOSE OF THE ROLE

  Utilize an effective mix of various digital marketing tactics, including search, social media and demand generation marketing campaigns to: help grow Sandvik Coromant’s online presence, audience engagement and conversions; increase brand preference by creating great customer experiences at all touchpoints; generate leads and contribute to the sales pipeline; and contribute to the achievement of global and Sales Area strategic business goals

  KEY RESPONSIBILITIES

  Planning, implementation, control and reporting

  Use digital marketing tactics to meet set marketing goals and objectives, and to generate higher engagement levels and lead generation. Analyze marketing activity performance through use of Power BI, Google Analytics and other tools.

  Cost control

  Ensure that planned and executed activities are carried out within the agreed budget.

  Culture & Safety

  Practice Sandvik Core Values, Code of Conduct and the Safety first culture in all business and personal dealings at all times.

  Core duties

  • Plan, execute and monitor online customer engagement programs through our marketing automation platform (Marketo)

  • Plan, execute and monitor paid media campaigns to increase customer reach and customer engagement, generate leads and strengthen brand awareness and brand position

  • Coordinate and supervise digital marketing agency activities in all markets within SASEA

  • Drive and develop activities on owned, earned and shared digital channels

  • Develop and coordinate the editorial plan for organic posts on social media channels in collaborations with the Integrated Marketing Specialists

  • Establish and track campaign objectives, KPIs and success metrics to evaluate effectiveness and overall performance throughout SASEA; report back to management and adjust future tactics and campaigns as needed

  • Collaborate with key stakeholders across the business to build alignment and support for integrated campaigns and digital marketing

  • Stay on top of trends within the area of digital marketing

  • Act as an advisor and expert towards SASEA Field Marketing team with regards to digital marketing E-mail marketing (drip, event and engagement programs)

  REQUIRED QUALIFICATIONS

  Education

  • Bachelor’s degree in Marketing/Communication or related experience in the area

  • Digital Marketing certification is a plus

  Experience

  • Minimum 3-5 years of experience in digital marketing, marketing communications or similar role. Preferably from a B2B perspective

  • Experience using search and social marketing platforms and analytics tools

  • Experience developing, managing and optimizing digital marketing campaigns Experience in managing digital marketing agencies

  
  Knowledge, skills and abilities

  • Thorough knowledge of digital marketing tactics, including search and social media marketing

  • Exceptional skills in content writing, graphics design, local SEO optimization, UTM tracking, Data analytics, Retargeting and Web publishing

  • Working knowledge of demand generation tactics and nurture programs

  • Software and platform expertise: Google Analytics, Google Data Studio, Google Ads, Facebook and LinkedIn Business Manager, Power BI, Microsoft O365, CRM (MS Dynamics preferred), Marketing automation (Marketo preferred), Adobe Suite (InDesign, Photoshop)

  • Certifications in Google Analytics and social media platforms is a plus

  • Experience gathering and analyzing performance results and data / Google Analytics

  • Experience with A/B testing and ability to analyse KPI performance

  • Self-starter with excellent organizational skills and ability to prioritize and re-prioritize tasks in response to a dynamic environment

  • Ability to manage multiple projects at once in a deadline-driven environment

  • Team player: ability to work within a cross-border marketing team and other departments

  • Strong understanding of current online marketing concepts, trends, strategies and best practices

  • Strong communication skills English both written and verbal

  • Passionate about digital marketing and about winning and achieving results

  This position reports to – Marketing Manager, Sales area South and East Asia

  Benefits

  Sandvik offers a competitive total compensation package including comprehensive benefits. In addition, we provide opportunities for professional competence development and training, as well as opportunities for career advancement.

  How to apply

  You may upload your updated profile in PeopleSoft through your ESS login, no later than, February16, 2024.

  Please send your application by registering on our site www.sandvik.com/career and uploading your CV against JO No. R0063915 before February16, 2024.

• About the company

  Sandvik AB is a Swedish multinational engineering company with operations within tools and tooling systems for metal cutting, additive manufacturing, equipment and tools, service and technical solutions for the mining and construction industries, produ...

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