Government of Canada - Central

digital marketing specialist


Pay34.50 / hour
LocationSt Catharines/Ontario
Employment typeFull-Time

What's your preference?

Apply with job updates
  • Job Description

      Req#: 44046122

      Overview

      Languages

      English

      Education

      • Bachelor's degree

      Experience

      3 years to less than 5 years

      On site

      Work must be completed at the physical location. There is no option to work remotely.

      Responsibilities

      Tasks

      • Evaluate communication strategies and programs
      • Oversee the preparation of public written material
      • Prepare written material such as reports, briefs, website content
      • Supervise professional and support staff and students
      • Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
      • Conduct comparative research on marketing strategies for industrial and commercial products
      • Advise clients on advertising or sales promotion strategies
      • Co-ordinate special publicity events and promotions
      • Conduct public opinion and attitude surveys
      • Gather, research and prepare communications material
      • Conduct analytical marketing studies
      • Design market research questionnaires
      • Develop portfolio of marketing materials
      • Design, conduct and analyze quantitative and qualitative research projects
      • Conduct online marketing, E-commerce and Website promotions
      • Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
      • Develop marketing strategies
      • Maintain and manage digital database
      • Write and edit press releases, newsletter and communications materials

      Additional information

      Personal suitability

      • Client focus
      • Efficient interpersonal skills
      • Excellent oral communication
      • Excellent written communication
      • Flexibility
      • Initiative
      • Judgement
      • Organized
      • Team player
      • Accurate
      • Dependability
      • Reliability
      • Integrity
      • Quick learner
      • Due diligence
  • About the company