Overview

We are seeking a skilled Digital Marketing Specialist with exceptional communication and analytical skills to guide strategic marketing decisions. The ideal candidate should demonstrate a proactive drive to continuously learn and lead, shaping the future of the organization's digital marketing endeavors.

The Digital Marketing Specialist will develop and execute compelling, integrated digital marketing, communication strategies and mobile programs that support business objectives that add value and connect with our patients, consumers, and physicians in meaningful and effective ways. The Digital Marketing Specialist will work closely with the team manager and cross-functional marketing and communication teams to understand overall business goals and strategy, analyze audience needs and identify opportunities within the market. The Digital Marketing Specialist role requires a basic understanding of digital marketing tactics and channels, including Customer Relationship Management (CRM), paid media, organic social media, SEO, website optimization, and/or other digital marketing tactics and must have a combination of organizational skills and creative thinking to manage goals while staying ahead of industry and channel trends. Further, the role requires analytical thinking, the ability to manage multiple projects at the same time, and strong writing and verbal communication skills.

Key Responsibilities:

· Design strategic omni-channel marketing plans with keen understanding of activating in the digital channels – including creative, measurement and ongoing optimization across all digital touchpoints

· Develop content strategy and execute digital activation for website updates, blogs, email newsletters, social media, advertisements, brochures, corporate communications

· Monitor SEO and web traffic metrics and provide data-driven insights and guidance to cross-functional teams for content optimization.

· Stay up to date with current technologies and practices, including knowledge of and experience with Facebook, Instagram, Twitter, Snapchat and other social media platforms

· Marketing analytical mindset – familiarity with digital tracking and measurement tools or other analytical platforms

· Manage a published digital campaign calendar

#JoinTeamAubergine #NovantHealth. Let Novant Health be the destination for your professional growth.

At Novant Health, one of our core values is diversity and inclusion. By engaging the strengths and talents of each team member, we ensure a strong organization capable of providing remarkable healthcare to our patients, families and communities. Therefore, we invite applicants from all group dynamics to apply to our exciting career opportunities.

Qualifications

• Education: High School or GED, required. 4 Year / Bachelors Degree, preferred.
• Experience: Minimum one year in paid media, organic social media, CRM, SEO, website optimization, or other digital marketing practices.
• Licensure/Certification: Salesforce Certified Marketing Cloud Consultant, preferred. Salesforce Certified Marketing Cloud Email Specialist, preferred.
• Additional skills required:
  • Understanding of classical marketing techniques and modern, digital marketing techniques. Experience with consumer marketing, with a knowledge of digital marketing, segmentation, and targeting.
  • Ability to learn quickly, work independently, manage multiple tasks, and thrive within a dynamic team environment; flexibility and adaptability is critical.
  • Track record of outstanding listening/evaluation skills; must possess strong communication, written, interpersonal, presentation and organizational skills.
  • Models Novant Health’s cause through a high standard of behavior, helping to set the tone to guide decision-making in the business unit.
  • Accountable for campaign goals and monitors measures to assure outcomes support strategic initiatives.

Responsibilities

It is the responsibility of every Novant Health team member to deliver the most remarkable patient experience in every dimension, every time.

• Our team members are part of an environment that fosters teamwork, team member engagement and community involvement.
• The successful team member has a commitment to leveraging diversity and inclusion in support of quality care.
• All Novant Health team members are responsible for fostering a safe patient environment driven by the principles of "First Do No Harm".