• Job Description

  Req#: 8851

  Job Summary:

  The Digital Marketing Senior Specialist is responsible for supporting, designing, and executing digital strategies for BDO. This role is responsible for web design execution and best practices, campaign support, user experience, search engine optimization (SEO), reporting, and ongoing digital optimizations.

  
  Job Duties:

  General

  • Serves as a strategic internal resource to marketing professionals, industry groups, and business lines with regard to integration of online media and digital marketing programs
  • Works with national marketing leaders and IT department to develop and implement marketing strategies and programs across online media to create and maximize a seamless experience for end users
  • Works with external agencies (advertising, PR) in developing online programs and creating specific deliverables
  • Supports management of content management system (CMS) to execute online strategies, serves as key member of CMS project team
  • Champions the BDO brand to ensure online marketing and communications reflect the firm’s messages, positioning, and visual identity
  • Develops online standards and processes in alignment with global standards

  Website

  • Supports the design, development, and content maintenance of external web site(s) including BDO.com, BDOCap.com and others as defined
  • Supports the creation of complex web page designs and layouts, integrating web UX best practices
  • Proactively leverages existing CMS capabilities, and makes recommendations for new functionality or processes
  • Participates in kick-off meetings with internal stakeholders and makes recommendations that support the goals of the web page(s)
  • Supports creation of digital marketing strategies for BDO USA as defined
  • Proactively manages updates to web site(s) including content updates, events, and imagery
  • Creates content for the web site(s) that is on brand, on message, appropriate for the web and impactful
  • Considers needs of different end users (clients, prospects, referrals, media, prospective employees, etc.)
  • Supports further integration of web sites for event and subscription management with customer relationship management (CRM) and marketing automation programs as defined
  • Employs Search Engine Optimization (SEO) best practices in content and web design
  • Supports regular web analytics reporting
    
  • Other duties as required

  
  Qualifications, Knowledge, Skills and Abilities:

  Education:

  • Bachelor’s degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred

  Experience:

  • Four (4) or more years of marketing or communications experience, required
  • Experience working within a professional services environment (i.e., accounting, financial consulting, business advisory services and/or banking industries), preferred
  • Experience with all phases of web site planning, design and development including best practices for web site design and programming, preferred

  Software:

  • Proficient in the use of Microsoft Office Suite, required
  • Experience with CMS software and solutions (i.e. Kentico) and Google Analytics, preferred

  Other Knowledge, Skills & Abilities:

  • Intermediate knowledge of production processes, internet, and web-based materials
  • Excellent verbal and written communication and presentation skills, with experience writing for online media
  • Excellent project management and organizational skills
  • Ability to work in a deadline-driven environment while handling multiple projects simultaneously
  • Ability to manage processes and service providers (internal and external) to accomplish desired results
  • Strong interpersonal and client service skills, with a consultative approach to working with marketing and client service professionals at all levels
  • Ability to work with online metrics, analytics, tools, and SEO
  • Ability to understand and communicate BDO business, marketplace, and value proposition
  • Driven self-starter with a proactive approach to serving professionals at all levels in a client-oriented, matrixed environment
  • Basic knowledge of B2B marketing strategies and tactics, and their application in a professional services organization

  Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

  National Range: $60,000 - $80,000
  Maryland Range: $60,000 - $80,000
  NYC/Long Island/Westchester Range: $60,000 - $80,000

• About the company

  BDO USA, LLP is the United States Member Firm of BDO International, a global accounting network.

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