• Job Description

  Req#: 208557

  Digital Marketing Strategist career and employment opportunities await you.

  The Power to Move You

  Mercedes-Benz Newmarket, part of Zanchin Automotive Group, a privately-owned network of 35+ successful dealerships that welcomes talent and enthusiasm, values people and contributions, and rewards performance and accomplishment, is looking for an experienced and enthusiastic DIGITAL MARKETING STRATEGIST to join the Team.

  Join now to be part of a company that has been supporting the community for 50 years, and where careers are made and fostered with enthusiasm, integrity, and respect. Now is the time to be part of a Team that encourages progressive and entrepreneurial styles and drives performance through winning attitudes.

  What’s in it for you…

  • Competitive and generous compensation package
  • Enhanced Group Benefits Program, including extended medical, dental, vision, life insurance…and so much more.
  • Company-provided tools and equipment
  • Ongoing development and training, including product and industry knowledge, from experienced leaders and experts.
  • Opportunity for career advancement within the group
  • Employee preferred pricing for vehicles, travel, gym memberships, cell phones/plans, and so much more

  About the opportunity…

  As an integral part of the “we can do that” operation, this position is responsible for planning digital marketing campaigns, creating and managing social content to support marketing initiatives, and optimizing marketing funnels to improve sales and company recognition. Specifically:

  • communicate with dealers and provide support on various marketing updates
  • update monthly OEM marketing program changes on dealership websites
  • log tickets to Graphic Artists, Journalist, and Videographer to complete initiatives
  • perform various website updates
  • Act as the Point-of-contact for all marketing-related activities
  • develop an annual advertising schedule for each assigned dealership, including Parts, Services, and Sales
  • plan and execute all web SEO/SEM, database marketing, email, social media, and display advertising campaigns
  • design, build, and maintain a social media presence
  • measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • identify trends and insights, and optimize spend and performance based on the insights
  • brainstorm new and creative growth strategies through digital marketing
  • plan, execute, and measure experiments and conversion tests
  • collaborate with the internal team to create landing pages and optimize the user experience
  • utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • identify critical conversion points and drop-off points and optimize used funnels
  • collaborate with agencies and other vendor partners
  • evaluate emerging technologies
  • maintain contracts, receipts, and invoices; communicate with dealership managers on current invoice requirements; review reports with respective dealership management

  About you…

  Ideal candidates will have a strong background and proven experience in Marketing, including:

  • 2 to 4 years of proven digital marketing experience in the retail environment; dealership preferred
  • post-secondary education in marketing, advertising or communications
  • proficiency in working with marketing platforms, social media sites, website analytics
  • strong fluency in digital desktop design and publishing software – Adobe InDesign, Photoshop, Illustrator
  • proficiency in Microsoft Office Suite, including Excel
  • ability to adapt to a changing environment and meet deadlines
  • ability to communicate professionally (verbally and written)
  • strong attention to detail, organized and strategic
  • ability to maintain professionalism
  • ability to work independently and with minimal supervision
  • self-motivated and driven with a passion for excellence in execution
  • a desire to work in a high-energy, fast-paced environment
  • a proven commitment to quality of work

  Why choose Zanchin Automotive Group?

  Your career ambitions will be achieved -- we offer career development and advancement.

  You will be part of a winning team -- we are a leader in the industry, driven by 50 years of people-centric business modeling.

  Your voice will be heard, and ideas celebrated -- we have an entrepreneurial and strategic attitude that welcomes and supports individual ideas and strategies.

  You will enjoy a competitive pay plan -- we offer many employment perquisites.

  You’ll be part of a culture at the forefront of transparency, communication, and engagement – we are a Team and work together to achieve and thrive.

  Apply now to join a dynamic company where the future is limitless and embark on an exciting career and journey.

  Interested in becoming part of the Zanchin Automotive Group team? Send your resume with salary expectations for review and consideration. We thank all applicants for their interest, but only those candidates selected will be contacted.

  Zanchin Automotive Group is an equal opportunity employer committed to fostering an inclusive, equitable, and accessible workplace where every team member feels valued, respected, and supported, and has the opportunity to reach their full potential. We welcome and encourage applications from all people. Should you require accommodation or support in any aspect of the recruitment and selection process, we will work with you to meet your needs.

• About the company

  Zanchin Automotive Group sells and services New & Used Cars across Ontario, with 16 Automotive Brands. Get the Best Deals on New & Used Cars For Sale in Ontario Now!

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