Date Posted: 11/07/2023
Req ID: 34864
Faculty/Division: University of Toronto Communications
Department: University of Toronto Communications
Campus: St. George (Downtown Toronto)
Position Number: 00054663

Description:

About us:

Founded in 1827, the University of Toronto is Canada’s top university with a long history of challenging the impossible and transforming society through the ingenuity and resolve of its faculty, students, alumni and supporters.

We are proud to be one of the world’s top research-intensive universities, bringing together top minds from every conceivable background and discipline to collaborate on the world’s most pressing challenges.

Our community is a catalyst for discovery, innovation and progress, creating knowledge and solutions that make a tangible difference around the globe. And we prepare our students for success through an outstanding global education rooted in excellence, inclusion and close-knit learning communities.

The ideas, innovations and contributions of more than 640,000 graduates advance U of T’s impact on communities across the globe.

Together, we continue to defy gravity by taking on what might seem unattainable today and generating the ideas and talent needed to build a more equitable, sustainable and prosperous future.

Brand Hub within the University of Toronto is responsible for marketing strategies and campaigns that lift U of T’s profile, reputation, and relevance locally and globally and help secure greater interest, engagement, advocacy and investment in the university. Using an in-house agency model, we work with divisional stakeholders to implement multichannel marketing communications solutions that support the University’s highest aspirations and priorities.

Your opportunity:

Reporting to the Executive Director, Digital Marketing and Communications, the Digital Marketing Strategist plays a critical role in both developing and supporting digital marketing and web strategies and best practice.

The Digital Marketing Strategist is responsible for developing and implementing digital marketing plans in collaboration with the Brand Marketing team to help with the brand awareness and reputational presence of the university. This includes careful monitoring of campaigns in market and recommending adjustments as needed. In addition, the Digital Marketing Strategist acts as a central advisor for divisional support on digital media campaigns. This includes helping to create and standardize digital marketing briefs, recommending and monitoring KPI’s, building university-wide understanding of best practices, identify competing priorities, and establishing a cross-divisional working group for knowledge sharing opportunities.

In addition to supporting digital marketing campaigns, the Digital Marketing Strategist is a central User Experience (UX) expert helping to ensure the user experience of digital platforms are positive and engaging for our end audience. The Digital Marketing Strategist will work towards developing resources and training for UX best practices including user research, digital surveys, usability testing and analyzing user behaviour through data. This role works closely with a team of digital designers, strategists, writers, and account managers to help inform UX decisions on key university digital properties.

Your responsibilities will include:

• Developing and supporting the development digital media plans that supports marketing/communications strategy
• Working with designers and writers on digital marketing creative based on past performance and industry best practice
• Overseeing and ensuring tracking metrics are properly set for ongoing campaign monitoring
• Monitoring of campaigns in market and developing recommendations on adjustments as needed based on data
• Developing resources and training guides for internal marketing and communication team members
• Developing annual digital marketing blocking chart to understand various divisional campaigns in market, audiences and performance
• Develop strategies for campaign landing pages and website enhancements in support of campaign objectives
• Recommending and executing user testing
• Developing best practice materials and training for best practice user experience techniques
• Research and competitive analysis to maintain knowledge of industry best practice
• Analyze user engagement for campaign landing pages or marketing website destination points
• Recommending and managing tracking of digital components (paid ads, social posts, website, etc.)
• Develop and oversee training, guidelines and resources for best-practice digital marketing for the University community
• Fostering stakeholder engagement and maintaining relationships with project partners

Qualifications:

Essential Qualifications:

• A bachelor's degree in marketing, advertising, communications, or a related field.
• 2-5 years of experience in digital marketing and branding, including experience with social media, email marketing, and paid digital advertising.
• Experience in communications management, with extensive experience successfully managing online and digital communication tools
• Experience creating and executing digital content and social media strategy
• Strong analytical skills and experience using data and metrics to evaluate the effectiveness of marketing campaigns.
• Experience using analytic platforms: Google Analytics
• Demonstrated experience with digital measurement and associated analytics and reporting tools to develop comprehensive reports
• Knowledge of SEO, SEM and Marketing Automation
• Strong understanding of user-centered design principles and methodologies
• Experience with user research methods and tools such as surveys, interviews, and usability testing
• Experience with wireframing and prototyping tools
• Demonstrated experience in working successfully in large, complex organization, balancing multiple assignments and deliverables simultaneously
• Strong knowledge of digital media trends and channels to be the subject matter expert
• Ability to use professional expertise and thorough knowledge of clients’ needs to resolve problems in creative and effective ways.

To be successful in this role you will be:

• Multi-tasker
• Organized
• Persuasive
• Problem solver
• Resourceful

Closing Date: 11/20/2023, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 15 -- $93,752 with an annual step progression to a maximum of $119,892. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations
Recruiter: Blythe Campbell

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.