• Job Description

  Req#: 1823

  Overview

  Salary $50,000 year

  Position: Digital Media Producer

  Classification: Non-Exempt

  Scope of Position:

  The Digital Media Producer represents the PA CareerLink® brand and engages the PA CareerLink® Philadelphia customer base, promotes success stories, and highlights local, regional, and statewide employment and training opportunities. Manages, maintains, and keeps track of the analytical outcomes of PA CareerLink® Philadelphia’s social media accounts and adjust strategies according to user engagement trends and goals. Serves as project manager for Hired!, PA CareerLink® Philadelphia’s monthly newsletter. Supports partners throughout Philadelphia’s public workforce system by adding value and aligning their outreach materials to career seekers with PA CareerLink® Philadelphia’s brand standards.

  Responsible for supervising the design and development of a variety of digital campaigns including web advertisements, videos, and other media. As the Digital Media Producer, you should be highly creative and have good presentation skills. Moreover, you should be aware of the digital media trends and developments. You should also possess good problem-solving skills. Requires direct collaboration with Philadelphia Works Executive team and governing board.

  Responsibilities

  Essential Functions:

  • Prepare and design outreach/marketing material for any PA CareerLink® services and events, virtual and in-person, using a creative and innovative approach.
  • Carry out work independently and as a part of a team.
  • Create, develop, and gather content to publish on Facebook, Twitter, Instagram, and other social media platforms and google pages as approved.
    • Includes monitoring and responding to comments, messages, and likes in Hootsuite.
  • Manage and schedule the publication of system success story materials, which includes scheduling and meeting with participants, capturing video/photo/narrative content on each story, producing professional quality videos and publishing stories on appropriate platforms.
  • Create relevant, up-to-date digital signage at all PA CareerLink® centers
  • Edit flyers, digital videos, and photos as requested by all centers to ensure all material meets PA CareerLink® branding standards.
  • Prepare and design presentations and demonstrate ability to present to high level Philadelphia Works Board Executives and partners.
  • Develop successful relationships with larger PA CareerLink® Philadelphia staff and communication champions to gather content for social media, review promotional content, and video projects.
  • Meet and interface with Philadelphia Works Communications Team for alignment of system priorities.
  • Creation of original and creative content used to communicate new training and employment opportunities and/or workforce development initiatives/campaigns to career seekers or businesses.
  • Supports the system with hosting job fairs and hiring events:
    • Create outreach material.
    • Disseminate digital outreach material.
    • Coordinate physical outreach material dissemination with community engagement staff for both Funder and System-Wide
    • Coordinate up-to-date contact lists.
    • Plan and execute social media promotion.
    • Provide outreach metrics at debrief.
  • Weekend, evening, and alternative hours are sometimes mandatory to address the needs of (photography and videography) the system including but not limited to:
    • Job fairs and hiring events.
    • Media engagement and public relations (PR)
    • Workforce campaigns/initiatives (national, state, local)
    • High visibility/coordinated recruitment.
    • Communication and brand awareness training and onboarding
  • Implement project management skills, tools, and methods to drive system initiatives and positive outcomes.
  • Demonstrate fluid approach to work and actively participate in continuous improvement initiatives
  • Demonstrate ability to multitask and prioritize multiple requests and work on multiple projects simultaneously.

  Qualifications

  Experience & Skills Requirements:

  • Associate or bachelor’s Degree in digital marketing, public relations, communications, or related area.
  • Excellent project management, communication and collaboration skills, with the ability to work cross-functionally with other departments, teams, and partners.
  • Working knowledge of Canva, Constant Contact, Mailchimp and Scanova, Adobe Premier Pro and Adobe Photoshop
  • Advanced social media skills, including SEO, content editorial management, and analytics.
  • Intermediate level in MS Office
  • Intermediate level in digital video and photo editing software
  • Strong attention to detail regarding the adherence to PA CareerLink® branding
  • Experience with print marketing
  • Knowledge of the latest trends and technologies in digital media, and the ability to provide strategic guidance on how to leverage new tools and platforms to reach the target audience.
  • Position requires 75% travel in Philadelphia and some surrounding counties.

• About the company

  EDSI is a national workforce development, talent and training company helping great companies and communities train and retain great people.

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