• Job Description

  Req#: REQ-37880
  The Digital Media Strategist is a part of the Media Strategy team servicing Nexstar’s strategic accounts, involved in all phases of the digital campaign lifecycle but with a focus on presales media strategy and planning. The Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities. This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including programmatic, social, and SEM.

  RESPONSIBILITIES

  • Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
  • Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions
  • Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
  • Establish tangible KPIs for each plan, considering historical information, client goals and objectives
  • Own the creation and management of media plans and budgets throughout the presales process
  • Manage pricing and profit margin while balancing effective media planning and client needs
  • Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
  • Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
  • Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals
  • Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients
  • Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets
  • Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive

  Salary Range: $55,000 - $64,000 + Bonus

  Other benefits include Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation.

  REQUIREMENTS / QUALIFICATIONS

  • Candidate should have a Bachelor’s degree or equivalent work experience with a minimum of 2-3 years of experience in digital advertising and media planning
  • Previous experience in digital media planning required, including strong media math skills and Excel proficiency
  • Knowledge of programmatic, social and SEM advertising and the media landscape in general
  • Ability to multi-task with ease in a fast-paced environment and remain accountable to deadlines without exceptions
  • Extreme attention to detail, organizational skills, and strong sense of urgency
  • Fluency in DSPs, Google Ads, and social media platforms, including but not limited to Facebook/Instagram, TikTok, Snapchat, LinkedIn, Twitter and Pinterest, and ability to use each channel to maximize client returns

  • Experience in lead generation/CPA and reporting on ROAS a plus
  • Strong client service skills
  • Ability to analyze and present data effectively and efficiently
  • Persuasive oral and written communication
  • Strong interpersonal skills and ability to work well with a team and independently
  • Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word).
  • This is a Hybrid role with four (4) days in office and one (1) day remote per week.
  • The ideal candidate will be located in New York, NY; Chicago, IL.; or Irving, TX.

  NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

  Equal Opportunity Employer Minorities/Women/Veterans/Disabled

• About the company

  Nexstar Media Group, Inc. is a publicly traded American telecommunications company with headquarter offices in Irving, Texas, New York City, and Chicago.

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